Search Scoop Logo April 7

Search Scoop: Week of April 7th

Happy Monday! In Netvantage news, Managing Partner Joe Ford visited his Alma Mater last week to share tips and tactics for paid search campaigns with undergraduate students. He presented to […] Read More

Search Scoop Logo March 17

Search Scoop: Week of March 17th

Happy St. Patrick’s Day! Here are this week’s Search Scoop links: The Short Cutts – A new resource put together by ClickConsult that’s collected all videos posted by Matt Cutts, head of […] Read More

Well-Known World Brand Logotypes

Does Google Have an Eye on your Brand Name?

Businesses with big brand names have reason to worry with the experiments Google is currently conducting through their money products comparison tool. The tool is designed for UK customers […] Read More

Search Scoop Logo March 10

Search Scoop: Week of March 10th

Anyone in the search marketing industry will tell you that it is a constantly changing industry. Google is frequently making changes to how they determine rankings, which means search marketers […] Read More


Is Site Speed Important?

We oftentimes have conversations with our clients about their website speed and, invariably, this question pops up: Is my website speed really that important? Let me lay to rest this […] Read More


Switching Back to the Old Google Maps

If you search for local businesses on a regular basis like I do, you’ve certainly noticed that Google updated Google Maps to a new layout. The biggest changes involved eliminating […] Read More