Local SEO services to crush your competition.
Did you know that nearly half of the searches made on Google are for local information? Due to this, it is vital for local businesses to be visible in search engines. If your site isn’t among the top listings, and your location’s information isn’t available within Google’s map listings, your business is going unnoticed by countless customers. That’s why you either need to become a local search engine optimization (SEO) expert yourself or find a trusted local SEO service provider to help you dominate your local market.
What is local SEO?
Local search engine optimization (SEO) is done to help businesses rank out in the organic search results for terms related to its local products and services. The following queries would be considered local:
- Dentist near me
- Best chiropractor in Grand Rapids, MI
- Denver roofing company
The local organic search results include the local 3-pack, which features condescended Google My Business listings. Google Maps rankings are also considered local SEO.
What are local SEO strategies?
At Netvantage, we offer a variety of local SEO services. Improving local SEO for a small business is different than a large business with multiple locations, which is why our SEO strategy changes on a client-by-client basis. We use a combination of the following strategies to help our clients improve their local rankings:
Optimizing Google My Business listings
Why is it important to optimize my Google My Business listing?
It is important to optimize your Google My Business (GMB) listing because 97% of people learn more about a local company on the internet. By fully completing and optimizing your GMB listing, you are more likely to improve your Google My Business ranking and allow users to get to know more about your company.
Obtain Google My Business reviews
Why do I need Google My Business reviews?
Searchers are more likely to trust a business after reading positive reviews on local listings. Online reviews are commonly viewed as the new word-of-mouth marketing. If your business does not have reviews or only has negative reviews, the chances of someone shopping at your business decreases. Since a Google My Business listing is often a first online impression of a business, having positive reviews can help turn searchers into customers.
Making the review process easy is crucial to successfully obtaining reviews. At Netvantage, we have the tools to help streamline the process of asking customers for reviews so you can make a great first impression on potential local customers.
Submission on top industry citation sources
Why do I need to submit my business in directories?
Submitting your business to directories and top and local citation sources will help build trust for your business. By using the same name, address, and phone number; commonly referred to as NAP, across all citations, it shows Google and search engines that the information they are providing a user is accurate. Submitting your business to well-known and highly valued directories can also help build your backlink profile, which can strengthen your website’s authority.
What are some of the tools we use for local SEO?
Netvantage uses industry leading tools to review your current citations for accuracy and finds directories your business is not listed in. We can also use the tools to compare your citations to your competitors to help you rank out in the local pack over competitors. Below are our commonly used tools:
Development & optimization of site content
Why is local content important?
Local content is important to expand your reach and visibility beyond citations and directories. It is important to start with local keyword research to determine if local content is right for a business. If it is, you can then develop content about the local information searchers in your area are looking for. This will help you become a resource for those in your area and increase your brand awareness.
Developing local landing pages is also beneficial. If your company services multiple cities, creating an individual page for each city is another way to improve your local SEO. The individual city pages should explain the services available to that city as well as provide local contact information for your business.
Link Building from local websites & directories
Why do local businesses need link building?
Link building from local websites and directories helps Google recognize your site as a trusted source. If other websites are willing to link to your website, it is commonly considered to have valuable information, which can help improve your visibility in local search results. Links from local event websites are also helpful since they can help improve your backlink profile and authority, but also helps your business gain exposure among local residents.
How do I know local search services are helping my business?
At Netvantage, we provide you with a monthly report to show progress of our local search services. The report will breakdown a website’s rankings for core local keywords, your website’s traffic and updated on citation and directory submissions.
How much do local SEO services cost?
Pricing for local SEO depends on a number of factors such as the number of locations your business has, the competitiveness of the market(s) you serve, the current state of your local SEO, and how aggressively you’d like to pursue more traffic. Contact us today and speak to a local SEO expert to learn more about pricing for your project.
Why work with Netvantage?
Netvantage is the best local SEO company in Michigan and we’ve helped local businesses all over the country in any number of industries gain top rankings for difficult keywords in difficult markets. We won’t gauge success by getting your company ranked for some long tail term that no one cares about, we go after the terms that will actually get people to your site.
Interested in learning more?
If your business is in need of local SEO solutions, we’d love to chat with you. We can discuss the best strategy for your business, without the pressure to commit. We will explore the potential local SEO options for your business and let you decide if you want to work with us, without hounding you for an answer right away. If you think we’d be a good fit for your business, fill out our contact form or give us a call at 877.204.0234.
Questions about search marketing? Contact Us