Services

Paid search management, Search Engine Optimization & Web Analytics

At Netvantage Marketing, we aim to be a strong partner with our clients to help drive business goals. Our services are designed to improve the results you receive from your paid and organic search engine marketing campaigns and your website. Specifically, our Paid Search Management, Search Engine Optimization and Web Analytics services aim to:

• Increase search engine visibility
• Increase qualified traffic
• Optimize SEO and PPC campaigns
• Measure and provide feedback and tracking on your site’s performance
• Provide feedback on possible steps to improve site content and navigation

Paid Search Management and Search Engine Marketing

Netvantage is focused on establishing and maintaining the highest performing paid search engine marketing campaigns possible for your company to attract the most qualified traffic to your site. To accomplish this, we rely on our experience and knowledge in paid search marketing, along with our research of your company and your industry. With a thorough understanding of your market, we are able to optimize your paid search engine marketing campaign through keyword selection, designation of appropriate landing pages, and ad writing. These are vital components to improve your click through rates and lower your cost per click (CPC).

Pricing: Our pricing for Paid Search Management is based on our campaign set up, as well as our monthly management.  Set up fees are between $500 and $2,000 and monthly management costs typically are around 30% of your monthly campaign budget.  A typical costing structure would be:

Click on the link to learn more about our paid search management services.

Search Engine Optimization

Natural search engine optimization is a careful process that takes time and effort, not magic tricks. Our staff provides directory and search engine submissions, link building, keyword selection, meta tag development and ongoing reporting. We take the time to improve your rankings and stay on top of the ever-changing search engine formulas so you can focus on running your business.

Pricing: Our pricing in natural search engine optimization is based on initial assessments and ongoing monthly management.  Our pricing for initial assessments range from $600 and up, with our monthly SEO work starting at $400.  Our pricing is based on your site’s depth, complexity, and keyword needs. Click on the link to learn more about our search engine optimization services.

Web Analytics

One of the greatest strengths of the Internet, from a marketing standpoint, is its measurability (for paid search and paid placement campaigns in particular). If you are spending time, resources and money on your search engine marketing, whether it’s paid search marketing or SEO, then it makes sense to check the results of your efforts.  We are able to track where visitors come from, what steps they take through the site, and ultimately what actions they take before they leave. At Netvantage, we work with you to understand the goals of your site and put the appropriate web metrics and tracking in place to see where your site can be improved. Go beyond typical web site statistics and use your data to get more web traffic and increase conversions on your site.

Pricing: Our initial web analytics reports range from $500 to $3,000.  Our ongoing analytic reports can be executed in monthly or quarterly blocks, depending on your traffic volume, and site depth.  These ongoing reports start at $500. Click on the link to learn more about our web analytics services.

AdWords Setup and Workshops

Are you new to Internet marketing? Netvantage offers a great educational workshop that will help you with your internet marketing efforts. After completing our program you will have a better knowledge of basic online advertising and its terminology. The workshop will show you how to set up your own Google AdWords account and provide you with the essentials necessary in order to launch your first campaign. In order to better promote your website on Google and other search engines, it is important to understand and effectively utilize the tools they provide.

Pricing: Pricing for our AdWords setup and workshops start at $200 and depend on the amount of personnel that our staff needs to train. Click on the link to learn more about our AdWords Setup workshops.

Site Redesign Marketing

When redesigning your current website, there are a few key components that are important to consider before you begin construction. Netvantage Marketing consultants will work with your website designers create a new site that is search engine friendly and easily indexable. After the new site has been created, our Search Engine Optimization services will begin to build back links to your page. Then, our Web Analytics reports will show you how your visitors are behaving on your new site. Finally, our Paid Search Management services will help establish your presence and begin to attract more qualified traffic to your website.

Pricing: Pricing for site redesign marketing ranges from $475 to $3,000.  Our pricing is dependent upon the depth of your site, current site positioning needs, and the depth of services you would like Netvantage to perform post-launch.  Click on the link to learn more about our Site Redesign Marketing consulting.

Our Michigan search engine marketing paid search marketing, search engine optimization, and web analytics consulting team has broad experience in all of our practice areas, supplying Internet marketing services to everyone from local Michigan companies to global market leaders. Contact us today to put our experience to work for you.

Reach us by phone at 517.580.3752 or stop by our office, located at:

Netvantage Marketing
2940 Lake Lansing Road
East Lansing, MI 48823