Content Marketing. Major Traffic. Major ROI.
Our team’s content marketing skills have proven effective across a number of industries for more than a decade. Google’s algorithm is increasingly focusing on high-quality content that’s formatted the right way to be displayed in Google’s search features, shared on social media, and built to generate links. The days of writing some basic content for your website and setting it and forgetting it are over. If you want to win the search rankings game and consistently engage your target audiences you need to have a strategy for developing and promoting your content.
Do I really need a content marketing agency?
You don’t have to do anything you don’t want to, it’s a free country. However, if you’re not doing it, someone else is. The truth is, no matter what product or service your business provides, people are going to have questions about it before they decide to buy, and that’s an opportunity for you to create content and introduce your business and brand.
How effective can content marketing be? Well, let’s have a look at a quick case study of an industrial client of ours.
Before working with us back in the early 2010s their site average roughly six visitors per day. Within a year we were averaging more than 100 visitors per day. Our client was ecstatic, but that was just the tip of the iceberg. After several years of developing unique, high value content we now see traffic reaching and exceeding 1,000 visits per day!
No, you don’t have to do content marketing, but why wouldn’t you want to reach this many potential customers?
What are the benefits of content marketing?
Content marketing clearly provides massive opportunity to expand your audience, but when you compare it to other possible marketing campaigns it really stands out for its positive ROI.
- Content marketing has limitless potential. One piece of content can reach hundreds, thousands, or even millions of users through social media, search engines, and more. As content goes viral or ranks well in search engines, there’s no additional cost for that additional exposure.
- Content marketing is substantially less expensive than outbound marketing. How much less expensive? Try 62%!
- Content marketing leaders generate eight times more traffic year over year than other sites.
- 61% of consumer buying decisions are influenced by custom content.
So, let’s wrap up these benefits shall we? Content marketing helps you reach a bigger audience, is inexpensive, can scale without cost, and is massively influential in consumers’ purchase decisions. Those seem like some pretty huge benefits.
Content marketing strategy
So how does this all work? Great question. First, we work with you to understand your target market(s) and your goals. Once we understand what your audience is looking for, we research the topics and content types they’re looking for and build out a content calendar for blog posts, resources, or news items designed to attract your target customers. From there, we move into content development, which, depending on the types of content involved, will be put together completely by our team or in conjunction with subject matter experts at your business. Ultimately you have final approval on all published content.
With high quality content ready for publication we move into the promotion stage where we identify the best channels to help build momentum and create awareness around your fabulous new content. Whether this is through link building, social media, email marketing, newsletters, online advertising, or press releases, we’ll find a way to build greater exposure and drive results.
A data driven approach
It’s one thing to drive traffic, it’s another thing to drive results with content creation. Too many content marketing campaigns and digital marketing tactics are focused on the wrong metrics. When we lay out our strategy we’ll work with you to identify key performance indicators so we know whether we need to be measuring what drives business results. If all you want is website traffic from your inbound marketing campaign, that’s fine. But if you’re looking to drive more white paper downloads, newsletter sign ups or generate more sales, our team will set up monthly reporting so we can measure and adjust our approach as necessary to continually improve.
If all of this sounds too good to be true, we suggest you talk to a member of our search marketing team so you can learn more. While content marketing is a great solution for most businesses, it may or may not be right for you. Fortunately, our team isn’t about high pressure sales, we don’t want to take on projects that aren’t likely to succeed so we’ll take a hard look at your industry, your assets, and your goals to make sure we can come up with a plan that gets you where you want to go. The last thing we want to do is leave a client disappointed and ruin our reputation. So give us a call at 877.204.0234, or connect with us at one of our local offices in Grand Rapids, Lansing, or Denver. If you’d rather send us an email, just fill out our contact form and someone from our team will get back to you within one business day.
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