Google Analytics is filled with plenty of data that can help you learn more about your website’s audience. The data can also be overwhelming if you don’t understand what you […] Read More
Posts Categorized: Web Analytics
10 Ways To Dominate Your Business Using Analytics and SEO
The COVID-19 pandemic has the world on pause, with most of the population in-home quarantine. People stuck at home are now turning to the internet to keep themselves busy; there’s […] Read More
Source vs Medium in Google Analytics
When reviewing traffic in Google Analytics, you have likely seen information on traffic Source and Medium. It’s pretty easy to get the two mixed up – Google Analytics even has […] Read More
Exit Rate vs Bounce Rate in Google Analytics
When poking around Google Analytics, you may have found side by side statistics bounce rate and exit rate (also known as % exit in Google Analytics). Those sound like the […] Read More
How we Stay Up-To-Date on Google Algorithm Updates
Google algorithm updates keep us on our toes. An algorithm change can either help or hurt our clients so it is extremely important that we are proactive when we hear […] Read More
Tracking Website Exits Using Google Tag Manager
I’m new to Google Tag Manager (GTM). I’ve known about it for a while but when I first heard about GTM, I opened the interface and quickly closed it again […] Read More
How to Change Data Retention Settings in Google Analytics
Google recently announced changes to the Data Retention settings in Google Analytics. The changes, which affect how Google stores a website’s data, will go into effect on May 25th. Google […] Read More
Google Analytics Demo Account Walk-Through
Google Analytics is an incredibly useful and powerful platform. Yet so many organizations we work with, from Fortune 500 publicly traded companies to small, nine-room bed and breakfasts, struggle with […] Read More
Identifying How and Why You’re Losing Search Traffic
When I talk to clients I always try to temper expectations, especially if they’re fairly inexperienced when it comes to how search engines work. Winning the battle in search results […] Read More