Until recently I had never set up a Substack account. Sure, I’d been on Substack and consumed a fair bit of information from the platform, but I never ventured into […] Read More
Posts Categorized: Web Analytics
How to Save Universal Analytics Acquisition Data in Excel
GA4 is upon us. Rejoice! I’ll be the first to admit that I basically loathe GA4, but I’m learning to cope with it. What choice do we have, right? With […] Read More
How to Pull GA4 Data into Google Sheets
The title says it all. Like so many web professionals all over the globe we rely heavily on Google Analytics to tell us what is going on with websites that we […] Read More
Google Analytics: Sessions vs. Users vs. New Users
Google Analytics is filled with plenty of data that can help you learn more about your website’s audience. The data can also be overwhelming if you don’t understand what you […] Read More
10 Ways To Dominate Your Business Using Analytics and SEO
The COVID-19 pandemic has the world on pause, with most of the population in-home quarantine. People stuck at home are now turning to the internet to keep themselves busy; there’s […] Read More
Source vs Medium in Google Analytics
When reviewing traffic in Google Analytics, you have likely seen information on traffic Source and Medium. It’s pretty easy to get the two mixed up – Google Analytics even has […] Read More
Exit Rate vs Bounce Rate in Google Analytics
When poking around Google Analytics, you may have found side by side statistics bounce rate and exit rate (also known as % exit in Google Analytics). Those sound like the […] Read More
How we Stay Up-To-Date on Google Algorithm Updates
Google algorithm updates keep us on our toes. An algorithm change can either help or hurt our clients so it is extremely important that we are proactive when we hear […] Read More
Tracking Website Exits Using Google Tag Manager
I’m new to Google Tag Manager (GTM). I’ve known about it for a while but when I first heard about GTM, I opened the interface and quickly closed it again […] Read More