Search Scoop: Week of August 5th

Happy Monday!

Here are this week’s Search Scoop articles:

Abbey Hadar
Abbey Deak
Will Swapping Fresh Content Help Your SEO? — Have you ever wondered if changing the body copy on your pages will help your SEO? Or have you heard of Query Deserves Freshness (QDF)? In this article, find out why QDF is one of the most misunderstood portions of Google’s algorithm and if changing the content on your site will actually benefit your site’s SEO.
Adam Henige
Adam Henige
Google’s John Mueller Discusses June 2019 Update Recovery — Admittedly, we didn’t see much in our little sphere of the world from the June Google update, but if you did, this article is worth a read.
Elyse Motte
Elyse Motte
Do local citations matter anymore? Five local SEOs sound off — There are many opinions going around about local citations and whether they are still important or have become meaningless. This article is actually pretty interesting, it features 5 different leading SEOs and their take on local citation relevance.
Jerod Karam
Jerod Karam
Mozilla Firefox now stops websites, advertisers from tracking you — By now, Google has pushed the update thatreduces the effectiveness of ad-blocking plugins in thier Chrome browser…and Firefox has released their newest browser update that stops websites from tracking you across the internet. None of this should be surprising. Google, of course, wants to do everything it can to hold on to its dominance in the “stick ads in your face” game and competitors are filling the void where consumer-desired services are being taken away. I’m personally not firmly in either camp. Update your browsers anyway.
Joe Ford
Joe Ford
Digital ad spend: Paid search continues to dominate in 2019 — According to a study by Marin Software of 500 digital marketing decision makers revealed that PPC was the top ad channel in terms of spend in 2019 thus far.
Kelli Kaufman
Kelli Kaufman
Low mobile page speed scores may be killing your traffic — Having a low page speed score on mobile can be literally killing your traffic. Most users today are searching from a mobile device rather than from a desktop. But good news – there are ways you can improve this score without having to completely redesign your entire site.
Lexie Kimball
Lexie Kimball
The Biggest Trends in SEO — We constantly talk about how Google is evolving and changing, but this article looks at what exactly has changed over the years with side-by-side comparisons of search results from previous years and today’s SERP.
Michael Hall
Michael Hall
Link Building Marketplace: Should You Participate? — If you’ve checked your website’s email address recently, you’ll know that more and more bloggers and site owners are making paid link requests. This is where they straight-up pay a website owner money to place a link to their website from the website owner’s website. This is definitely not white-hat SEO, and there will likely be some kind of response from Google if this continues to scale up. For now though, this article summarizes the types of link building marketplaces out there and whether or not you should consider participating in them.

Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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