We hope everyone is staying safe and healthy! Here are this week’s Search Scoop articles: Adam HenigeWinners and losers: How COVID-19 is affecting search behavior — Stuck at home and in need […] Read More
Source vs Medium in Google Analytics
When reviewing traffic in Google Analytics, you have likely seen information on traffic Source and Medium. It’s pretty easy to get the two mixed up – Google Analytics even has […] Read More
Search Scoop: Week of March 16th
Happy Monday! Here are this week’s Search Scoop articles: Adam HenigeHow Low Can #1 Go? (2020 Edition) — Recently I worried that I had developed an ulcer and this post explains why. […] Read More
Everything You Need to Know About FAQ Schema
If you have a question, but don’t know the answer, you’re very likely going to turn to Google. Heck, you might have even asked Google what FAQ schema is and […] Read More
Search Scoop: Week of March 2nd
Happy Monday! Here are this week’s Search Scoop articles: Adam HenigeYoast SEO was responsible for 75% Drop in our Traffic (and how we fixed) — Noticing an unusually high number of pages […] Read More
My Latest Google Ads Support Fail
We got a new client last November, out of the Grand Rapids area. We inherited the client’s Google Ads account, which was a bit messy (as they normally are). We […] Read More
Search Scoop: Week of February 17th
Happy Monday! Here are this week’s Search Scoop articles: Adam HenigeRaising the stakes on product category pages — Aleyda Solis gives some actionable insights as to the best ways to structure category […] Read More
Understanding the locality of accounting SEO
One of the fun parts of doing SEO is playing with new tools and there’s never a shortage of them. Of course, the reason for so many new tools is […] Read More
How to Improve Your Content & SEO Strategy in 2020
Creating content with the end goal of ranking higher on the search engine results pages (SERPs) has evolved from merely stuffing keywords into articles to today’s more prevalent theme of […] Read More