In my first blog post on Controlling Device Settings in Google Ads, I covered the steps on how to control where your ads appear across mobile, desktop and tablet when […] Read More
Posts By: Joe
The Final Hours of Expanded Text Ads
On February 18, 2021, Google Ads announced that the Expanded Text Ad format would be getting retired on June 30th, 2022. Well, here we are. After June 30th, you will […] Read More
Controlling Device Settings in Google Ads – Part 1
Using device strategy in your Google Ads campaigns is no longer an add-on, it is a must. Depending on your products and services, you may need to use mobile and […] Read More
Planning for the End of Manual Text Google Ads on June 30th
On June 30th, Google Ads is discontinuing the ability to create or edit expanded text ads. While you still will be able to use your current expanded text ads, they […] Read More
Fighting Automation You Didn’t Sign Up for In Google Ads, Part 2
The first part of the blog series on fighting AI in Google Ads was focused on the very laborious process of using manual text ads instead of responsive search ads […] Read More
Fighting Automation You Didn’t Sign Up for In Google Ads, Part 1
Paid search advertisers are getting bombarded by automation in Google Ads. In many cases, it’s Google Ads’ quest to continue to squeeze as much revenue as possible out of accounts. […] Read More
PPC Tips for Roofing Companies
Like most service and construction industries, residential and commercial roofing companies have found good success getting customers via search engine marketing. There are two parts of search engine marketing for […] Read More
PPC for Contractors
With the latest COVID stay-at-home situation, home additions and remodeling are on the rise. And this means competition and demand for contractors are ramping up. If you are a contractor, […] Read More
Using Auction Insights to Your Advantage
When running Google Ads campaigns in competitive keyword environments, it is always important to keep an eye on those competing for the same search result real estate. While evaluating competitor […] Read More