We got a new client last November, out of the Grand Rapids area. We inherited the client’s Google Ads account, which was a bit messy (as they normally are). We […] Read More
Posts By: Joe
When Does Defensive PPC Make Sense?
When working on an SEO project for a client, I noticed that the search results for a branded search continuously brought up a review of their product first. The review […] Read More
Tips for Applying for a Job with a Digital Marketing Agency
Both of our Netvantage offices in Michigan are in college towns. Our East Lansing office is located across the street from Michigan State University and our Grand Rapids office is […] Read More
Average Position in Google Ads is Going Away, Now What?
This past week, Google announced within its Google Ads support section that it is going to be taking away the average position metric in reporting. This is arguably one of […] Read More
Tips and Tactics For Diagnosing Low Click Through Rates
Besides the bottom line of goal conversion, click-through-rates are one of the most important metrics in campaigns. At Netvantage, it is the one campaign metric we have full control over […] Read More
Google Ads New Expanded Ad Formats
As many have seen by now, Google Ads has recently offered expanded real estate for their ad formats. Search marketers now have the ability for an additional third lead 30-character […] Read More
Google Analytics Demo Account Walk-Through
Google Analytics is an incredibly useful and powerful platform. Yet so many organizations we work with, from Fortune 500 publicly traded companies to small, nine-room bed and breakfasts, struggle with […] Read More
PPC For Dealers & Distributors
We have had the fortune of working with a variety of different companies, both large and small, across many different sectors. Within this, we have worked both with large manufacturers […] Read More
Using Google Search Console for PPC
While most companies today use some combination of SEO or PPC for their online marketing, many do not properly integrate the two into one cohesive strategy. Additionally, the Google Search […] Read More