Search Scoop: Week of July 22nd

Happy Monday!

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Deak
SEO Checklist to the Perfect Location Page — Ranking for the keyword “near me” is more than just including it in body copy. In fact, it doesn’t involve any keyword stuffing at all. If you are looking to rank for keywords that include “near me”, take a look at this article that explains how to make a killer location page that can help get your site ranking locally and even in Google’s 3-pack.
Adam Henige
Adam Henige
How to Find Backlinks (That You Can Replicate) — Finding backlinks can be hard, but it’s a lot easier when someone else has done the hard work for you. If you can get around all of the salesy stuff from Ahrefs in this piece, you’ll realize if you have nearly any backlink checking tool these same concepts can help you find quality backlinks for your site.
Elyse Motte
Elyse Motte
10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy — Although each SERP element has its own tricky algorithm, we know how useful it is to have them. Some elements are more obtainable for certain brands and this article gives you realsitic expectations. Check out these tips to see how you can increase your brand’s credibility through its SERP.
Jerod Karam
Jerod Karam
WordPress finally gets the security features a third of the Internet deserves — By now the bugs have been worked out of this update and you have absolutely no excuse. Go update your WordPress to the very latest version right now! The WordPress team has developed some fantastic security and website health tools and baked them directly into WP Core. For your own security and the security of the broader internet, update your WordPress installation right now!
Joe Ford
Joe Ford
How do you measure a good click-through rate (CTR) for PPC? — This is a really good summary article on click-through rate, including the latest update on industry Google search averages of being between 2.69% and 3.17%.
Kelli Kaufman
Kelli Kaufman
The Importance of Citations in Local SEO — This article does a great job of explaining why citations are important in local SEO. Citations are especially important when it comes to local businesses, so this is a great read even for clients to better understand why quality citations are important if they want to rank.
Lexie Kimball
Lexie Kimball
SEO is Changing: 35 Stats to Guide Your Future SEO Strategy — SEO is ever-changing and voice search is behind a lot of the recent changes. Learn more about how voice search is changing SEO.
Michael Hall
Michael Hall
Link Building Mistakes and How to Fix Them — There are quite a few link building shortcuts that allow link builders to acquire more links faster, but run the risk of undermining all of the hard work that they put into building up a site. This article outlines some of the common link building mistakes that link builders should, but often don’t, avoid.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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