Here are this week’s Search Scoop articles:
|Giving Up on Your SEO? Try These 3 Link Building Strategies Instead — Link building can sometimes be tedious and make you frustrated, especially when you aren’t acquiring any links. If you are feeling stuck in your link building methods, check out this article that explains three different link building strategies to try that might help improve your SEO results.
|Introducing ‘Client Access’ for Reputation Manager — Reputation management is a pain as an agency, but now things might be a little easier if you’re using BrightLocal’s tools.
|An Advanced SEO Guide to Top Rankings on Amazon — What it takes to rank organically on Amazon is much different than Google. Amazon prioritizes listings that it thinks will have the best conversion rate, so how do you make Amazon think people are going to buy your stuff? This article actually has some pretty detailed optimization tips so if your listings aren’t doing great…check it out.
|How a Dispute Over Rap Lyrics Illustrates That Google Has Too Much Power — Google (perhaps, possibly, maybe?) scraped song lyrics from a 3rd party website and then displayed those lyrics in a featured snippet. Now they’re getting busted for it. As a Google Search user, I kind of like the featured snippets because often they give me the information I’m looking for…or at least an approximation of it. As an SEO, though, it pisses me off to no end. That should be MY traffic that The Goog is syphoning off. Anyway..complaints, allegations, lawsuits…maybe a judge will reign Google in. We’ll see.
|Paid Search is the Fastest Growing Ad Format in Retail [Report] — A new report cites that Google Ads is going to be the fastest growing segment of digital ad dollars in 2018 to 2019. In 2020, advertisers are projected to spend up to $15.6 billion dollars. That’s a lot of clicks, folks.
|How to Use SEMrush for Keyword Research — Back to the basics with this one, but keyword research is still extremely important! This article does a great job of explaining what keyword research is and how to successfully go about it. SEMRush also makes a very helpful tool that can help you even more in your keyword research.
|Google My Business Insights Study — The accuracy of Google My Business insights is up for debate, but that didn’t stop BrightLocal from analyzing the data and they found some interesting information.
|The Easy Guide to Broken Link Building for SEO — Great article on broken link building for any budget. Whether you’re a business owner looking to get started on link building, or a seasoned link building pro, broken link building is an effective link building method for nearly any website.