Using device strategy in your Google Ads campaigns is no longer an add-on, it is a must. Depending on your products and services, you may need to use mobile and […] Read More
Posts Categorized: Paid Search
Planning for the End of Manual Text Google Ads on June 30th
On June 30th, Google Ads is discontinuing the ability to create or edit expanded text ads. While you still will be able to use your current expanded text ads, they […] Read More
Fighting Automation You Didn’t Sign Up for In Google Ads, Part 2
The first part of the blog series on fighting AI in Google Ads was focused on the very laborious process of using manual text ads instead of responsive search ads […] Read More
Fighting Automation You Didn’t Sign Up for In Google Ads, Part 1
Paid search advertisers are getting bombarded by automation in Google Ads. In many cases, it’s Google Ads’ quest to continue to squeeze as much revenue as possible out of accounts. […] Read More
PPC Tips for Roofing Companies
Like most service and construction industries, residential and commercial roofing companies have found good success getting customers via search engine marketing. There are two parts of search engine marketing for […] Read More
Using Auction Insights to Your Advantage
When running Google Ads campaigns in competitive keyword environments, it is always important to keep an eye on those competing for the same search result real estate. While evaluating competitor […] Read More
Google Ads Search Query Report Change & What it Means for Small Advertisers
Last week, an extremely huge announcement came down the line from Google Ads. As you may have seen in your account, there was a message from Google: Using actual search […] Read More
Experiments with Exact Match Keywords in PPC
Last week our staff attended MozCon, virtually of course. There were a lot of good presentations and content. However, one small part of one of the sessions really got me […] Read More
PPC Tips for Plumbers
Plumbers are considered essential businesses and are still able to perform critical services during the COVID-19 crisis. Most plumbers are not marketers, they are focused on providing repair service when […] Read More