We got a new client last November, out of the Grand Rapids area. We inherited the client’s Google Ads account, which was a bit messy (as they normally are). We […] Read More
Posts Categorized: Paid Search
Pros and Cons of Outsourcing PPC
Pay-per-click (PPC) is important for any business that is looking to grow but it is difficult to manage in-house without a proper team of experts. Many are starting to consider […] Read More
When Does Defensive PPC Make Sense?
When working on an SEO project for a client, I noticed that the search results for a branded search continuously brought up a review of their product first. The review […] Read More
Guest Blog Post: Scientific Approach Towards Writing an Effective PPC Ad
The ever-changing parameters of search engine marketing are no secret. It can be time-consuming to keep up with the latest trends in the industry, making it important to be efficient […] Read More
Average Position in Google Ads is Going Away, Now What?
This past week, Google announced within its Google Ads support section that it is going to be taking away the average position metric in reporting. This is arguably one of […] Read More
Tips and Tactics For Diagnosing Low Click Through Rates
Besides the bottom line of goal conversion, click-through-rates are one of the most important metrics in campaigns. At Netvantage, it is the one campaign metric we have full control over […] Read More
Google Ads New Expanded Ad Formats
As many have seen by now, Google Ads has recently offered expanded real estate for their ad formats. Search marketers now have the ability for an additional third lead 30-character […] Read More
PPC For Dealers & Distributors
We have had the fortune of working with a variety of different companies, both large and small, across many different sectors. Within this, we have worked both with large manufacturers […] Read More
Using Google Search Console for PPC
While most companies today use some combination of SEO or PPC for their online marketing, many do not properly integrate the two into one cohesive strategy. Additionally, the Google Search […] Read More