Last week, an extremely huge announcement came down the line from Google Ads. As you may have seen in your account, there was a message from Google: Using actual search […] Read More
Posts Categorized: Paid Search
Experiments with Exact Match Keywords in PPC
Last week our staff attended MozCon, virtually of course. There were a lot of good presentations and content. However, one small part of one of the sessions really got me […] Read More
PPC Tips for Plumbers
Plumbers are considered essential businesses and are still able to perform critical services during the COVID-19 crisis. Most plumbers are not marketers, they are focused on providing repair service when […] Read More
My Latest Google Ads Support Fail
We got a new client last November, out of the Grand Rapids area. We inherited the client’s Google Ads account, which was a bit messy (as they normally are). We […] Read More
Pros and Cons of Outsourcing PPC
Pay-per-click (PPC) is important for any business that is looking to grow but it is difficult to manage in-house without a proper team of experts. Many are starting to consider […] Read More
When Does Defensive PPC Make Sense?
When working on an SEO project for a client, I noticed that the search results for a branded search continuously brought up a review of their product first. The review […] Read More
Guest Blog Post: Scientific Approach Towards Writing an Effective PPC Ad
The ever-changing parameters of search engine marketing are no secret. It can be time-consuming to keep up with the latest trends in the industry, making it important to be efficient […] Read More
Average Position in Google Ads is Going Away, Now What?
This past week, Google announced within its Google Ads support section that it is going to be taking away the average position metric in reporting. This is arguably one of […] Read More
Tips and Tactics For Diagnosing Low Click Through Rates
Besides the bottom line of goal conversion, click-through-rates are one of the most important metrics in campaigns. At Netvantage, it is the one campaign metric we have full control over […] Read More