Posts Categorized: Paid Search

In my first blog post on Controlling Device Settings in Google Ads, I covered the steps on how to control where your ads appear across mobile, desktop and tablet when […] Read More

Using device strategy in your Google Ads campaigns is no longer an add-on, it is a must. Depending on your products and services, you may need to use mobile and […] Read More

On June 30th, Google Ads is discontinuing the ability to create or edit expanded text ads. While you still will be able to use your current expanded text ads, they […] Read More

Paid search advertisers are getting bombarded by automation in Google Ads. In many cases, it’s Google Ads’ quest to continue to squeeze as much revenue as possible out of accounts. […] Read More

When running Google Ads campaigns in competitive keyword environments, it is always important to keep an eye on those competing for the same search result real estate. While evaluating competitor […] Read More

Last week, an extremely huge announcement came down the line from Google Ads. As you may have seen in your account, there was a message from Google: Using actual search […] Read More

Last week our staff attended MozCon, virtually of course. There were a lot of good presentations and content. However, one small part of one of the sessions really got me […] Read More