At the end of last month, I was doing my normal reconciliation of our credit card statements and there was a $1,001 charge from Microsoft Ads. We haven’t run a […] Read More
Posts Categorized: Paid Search
Navigating the new Google Ads Interface
Of the 12-15 Google Ads accounts that I manage on a monthly basis here at Netvantage, I am starting to see a handful of accounts be presented with a blue […] Read More
Starting to Dig into Google Ads Measurement in GA4
It’s no longer coming, it’s no longer in the future. It’s here. The dreaded transition to Google Analytics 4 is upon us. While the official transition date is July of […] Read More
Controlling Device Settings in Google Ads – Part 2
In my first blog post on Controlling Device Settings in Google Ads, I covered the steps on how to control where your ads appear across mobile, desktop and tablet when […] Read More
Controlling Device Settings in Google Ads – Part 1
Using device strategy in your Google Ads campaigns is no longer an add-on, it is a must. Depending on your products and services, you may need to use mobile and […] Read More
Planning for the End of Manual Text Google Ads on June 30th
On June 30th, Google Ads is discontinuing the ability to create or edit expanded text ads. While you still will be able to use your current expanded text ads, they […] Read More
Fighting Automation You Didn’t Sign Up for In Google Ads, Part 2
The first part of the blog series on fighting AI in Google Ads was focused on the very laborious process of using manual text ads instead of responsive search ads […] Read More
Fighting Automation You Didn’t Sign Up for In Google Ads, Part 1
Paid search advertisers are getting bombarded by automation in Google Ads. In many cases, it’s Google Ads’ quest to continue to squeeze as much revenue as possible out of accounts. […] Read More
PPC Tips for Roofing Companies
Like most service and construction industries, residential and commercial roofing companies have found good success getting customers via search engine marketing. There are two parts of search engine marketing for […] Read More