Daniel J. Derksen, DDS, PLLC is a dental office located in Lansing, Michigan offering preventative, restorative and cosmetic services.
Dr. Derksen approached Netvantage in 2014 after the company’s first website was created. Since the website was new, the dental office was not ranking for keywords related to their practice, thus not being found online.
- Created on-site recommendations for page titles, meta descriptions, and body copy based on keyword and competitor research.
- Optimized the Google My Business listing, including developing a strategy for obtaining reviews for the listing.
- Updated citations to use the correct business information or add a new listing to directories.
- Regularly created blog content for the website and guest blog posts.
- Attracted links from websites based on competitor research, local sponsorship opportunities and blog posts.
- Increased clients’ organic traffic year-to-year by over 500%.
- Improved and maintained the website’s Google rankings for dental keywords in Lansing and the surrounding cities.
- Obtained over 150 reviews on Google My Business and Facebook.