A few weeks ago, the expanded text ad (ETA) feature in Google AdWords finally rolled out to all accounts. On October 26th, all standard ads running in accounts will be […] Read More
Posts Categorized: Paid Search
Common PPC Questions from Clients
The search engine marketing industry changes rapidly and that will continue to be the case. Our clients and prospective clients are busy doing their real jobs and can’t keep up with […] Read More
Search Engine Optimization vs. Pay-Per-Click
A common question in online marketing is: “What is the difference between search engine optimization (SEO) and pay-per-click (PPC)?” Then there is the follow-up question: “Which one is better for […] Read More
Gearing Up For Summer: Paid Search Tactics for Tourism
If you live in Michigan – the word summer may seem like a foreign concept with the recent spring weather we have been having. But Memorial Day and nicer weather […] Read More
What Skills Are Needed To Get A Job In PPC?
Last month my esteemed colleague Adam Henige wrote a blog post about the desired skills to get a job in the SEO industry. I thought the post brought out some […] Read More
“What is A High Bounce Rate…?” How To Address Visitor Retention Data in PPC
I am asked that question and many other data centric questions weekly by clients. It is a good question – a fair question. There are campaigns running and we want […] Read More
Using the Ad Preview Tool in PPC and Local SEO
Of all of the tools available in search marketing, the one that I use quite a bit in both SEO and PPC is the Ad Preview Tool. The Ad Preview […] Read More
How Netvantage Stays On Top of Current SEM Trends
The Search Engine Marketing world is constantly changing. At Netvantage, it is extremely important for us to stay on-top of those changes. To do this, we scour a lot of […] Read More
Launching a New Site? PPC Items You Should Keep in Mind
There are many good blog posts out there about SEO considerations when launching a new website — and for good reason. One of the largest problems that clients bring to […] Read More