Besides the bottom line of goal conversion, click-through-rates are one of the most important metrics in campaigns. At Netvantage, it is the one campaign metric we have full control over […] Read More
Posts Categorized: Paid Search
Google Ads New Expanded Ad Formats
As many have seen by now, Google Ads has recently offered expanded real estate for their ad formats. Search marketers now have the ability for an additional third lead 30-character […] Read More
PPC For Dealers & Distributors
We have had the fortune of working with a variety of different companies, both large and small, across many different sectors. Within this, we have worked both with large manufacturers […] Read More
Using Google Search Console for PPC
While most companies today use some combination of SEO or PPC for their online marketing, many do not properly integrate the two into one cohesive strategy. Additionally, the Google Search […] Read More
PPC Tips and Tactics for HVAC Companies
With the sweltering weather in the Northern parts of the U.S. this past week, many HVAC companies have seen an uptick in business. Since homeowners are turning on their air […] Read More
Google’s Aggresso Reps at it Again
I have written about this subject before, but due to recent events, I feel like it’s important to once again discuss my negative experiences with Google. Coincidentally, one of my […] Read More
SEM Mistakes Made During Website Redesigns
Netvantage is no stranger to website redesigns. We work with many clients during the website redesign process and have encountered countless mistakes that can impact search engine marketing. To prevent […] Read More
PPC Tips For Higher Education
There is always competition for prospective students when it comes to associates, undergraduate, and graduate degree programs. Higher education institutions all over the country spend millions of dollars trying to […] Read More
Our Troubles With Content Creation
At Netvantage, we write a lot of content. Sometimes that content is for the body copy of a website, sometimes it is writing blog posts for the Netvantage site or […] Read More