Search Scoop: Week of March 24th

Happy March Madness! We hope everyone's brackets are doing well! Lexie is currently in first place in our office pool, but who knows what will happen between now and April 7th, especially with all of the upsets there have already been! Here are this week's Search Scoop articles: How To Build a Keyword Matrix [and […]

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Search Scoop: Week of March 17th

Happy St. Patrick's Day! Here are this week's Search Scoop links: The Short Cutts - A new resource put together by ClickConsult that’s collected all videos posted by Matt Cutts, head of Google’s Webspam team, and allows you to search by question and category, and even shirt color. SEM Rush does a good job at how to […]

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Does Google Have an Eye on your Brand Name?

Businesses with big brand names have reason to worry with the experiments Google is currently conducting through their Google.co.uk money products comparison tool. The tool is designed for UK customers to help them compare interest rates, mortgage rates and other financial information from various insurance providers, credit cards, and banks. When searching for a UK […]

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Search Scoop: Week of March 10th

Anyone in the search marketing industry will tell you that it is a constantly changing industry. Google is frequently making changes to how they determine rankings, which means search marketers are always learning to keep up. One way we do that at Netvantage is by reading the latest articles from industry gurus and sharing them […]

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Is Site Speed Important?

We oftentimes have conversations with our clients about their website speed and, invariably, this question pops up: Is my website speed really that important? Let me lay to rest this question and answer it once and for all... YES! Period. Full stop. In recent months, we have seen a remarkable correlation between our clients' website speed […]

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Switching Back to the Old Google Maps

If you search for local businesses on a regular basis like I do, you've certainly noticed that Google updated Google Maps to a new layout. The biggest changes involved eliminating the side menu bar that contained reviews, photos and descriptions, and putting much of that information in the Maps results. It will also display additional […]

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Why Did Google Update PageRank?

It was a pretty normal Friday for me, when I read a news update from Search Engine Watch: Surprise! Google Updates PageRank Just in Time for Christmas. I can’t think of a better word than 'surprise' to describe that kind of news. Google had not updated their PageRank Toolbar since February 4th, and since 2011 […]

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Should Your Servers Have A Warranty For Site Speed? The Implications Of A Slow Crawl...

Today this will be quick. It's been long known that Google will hammer you for having a slow site. But the turnaround time and the severity of Google's retribution seems to be getting faster and more vengeful. Take, for example, this auto warranty website which contacted me about some issues they've been having. While the […]

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Is Google Stealing Your Traffic?

In the past couple of years one of the things I've found most amazing is Google's ability to provide better data while I do less work. For example, if you do a search for "St. Louis Cardinals" today you'll get this result: With the world series starting this coming Wednesday, Google smartly places information on […]

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The Ultimate List of SEO Browser Extensions

I figured that anyone who comes across this will be knowledgeable enough to figure out what each of these browser plugins can be used for on their own, so I categorized them the best that I could – even though many of these extensions have multiple purposes - and provided links for where you can […]

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