Glossary of SEO Terms

Last Update: 4/15/2014 We get quite a few questions asked about website or search engine terms, so we decided to put together our own SEO Glossary with examples to help you speak the SEO lingo in no time. Because the world of search change on a daily basis, we'll do our best to keep it […]

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You're a Creep Mark Zuckerberg

Alright, my title is a little harsh, but you might agree with me once you have the new Facebook Graph Search. I recently got access to Graph Search for my individual account and let me tell you, it has been a very interesting experience! If you aren’t familiar with Graph Search, it will be replacing […]

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Directory Search Engine

I read a post the other day by John-Henry Sherck on finding directories that survived the recent Google updates and I found myself agreeing with his philosophy on grabbing links wherever they're available. This also led me to another thought, "What if we made a search engine that only pulled results from directories?" I set […]

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Google's Sneaky Vince-like Update

At the end of September and early October people were all atwitter about Google's Exact-Match Domain (EMD) update. For years if you had an exact match domain for a popular keyword it took very little effort to rank out highly for that keyword. So, if you wanted to rank out for "buy shoes" your chances […]

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A Recap of 2012 at Netvantage Marketing

If you think the world is going to end tomorrow, stop reading this and go do something more important. For the rest of you, check out the 2012 highlights from the Netvantage Marketing office, business events, and more!

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What The Presidential Election Could Have Bought SEOs

The amount of money spent in this last election, to me at least, was hard to believe.  All political leanings aside it's staggering to think how much money was dumped into this election.  Recently I caught this infographic laying out just how much was spent on this election and with some historical context.  Any time […]

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Combining the Powers of Check My Links and Markup for Link Building

In my link building experience, I've found that one of the most tedious and time consuming parts of link building is informing a webmaster or content owner of a webpage which links on their site are actually broken. I've often found that the more value I can provide for them, the more likely that they will be […]

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Wait, Google+ is actually useful?

Google launched their fourth networking service, Google+, in June 2011. Leading up to the launch, tech tabloids and social media enthusiasts believed Google+ would be the latest competition for social networking titan Facebook. But with only 100 million active users monthly, Google’s highly anticipated social network hasn’t exactly lived up to the hype, compared to the one […]

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Netvantage Marketing Wins Emerging Economy Award

Netvantage Marketing was honored to receive the Emerging Economy Award at the 7th annual Celebration of Regional Growth Awards held by the Lansing Regional Chamber of Commerce. The awards are given to businesses that demonstrate economic development as well as job creation, commitment and investment in the Greater Lansing area. The Emerging Economy Award, created […]

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A Recap on Google AdWords Ad Rotation Settings

In paid search you are always, ALWAYS testing.  Ad copy is one of the key items that you are always testing in constant chase of increasing click through rate and conversions.  As a basic rule of good PPC management, multiple ads should be used within ad groups.  You may test how one ad uses a […]

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