In the realm of digital business, control over your online assets is pivotal. While entrusted professionals like web developers, designers, or SEO agencies set up crucial tools like Google Analytics, […] Read More
Posts By: Adam
Substack. How to Set Up and Verify Google Analytics, Tag Manager, and Search Console
Until recently I had never set up a Substack account. Sure, I’d been on Substack and consumed a fair bit of information from the platform, but I never ventured into […] Read More
How to Save Universal Analytics Acquisition Data in Excel
GA4 is upon us. Rejoice! I’ll be the first to admit that I basically loathe GA4, but I’m learning to cope with it. What choice do we have, right? With […] Read More
In a World of E-E-A-T You Need To Be Comprehensive With Your Content
Google has always pushed the envelope on quality, and their recent push towards E-A-T has since added another E to become E-E-A-T. Keeping up with Google’s long history of animal-themed […] Read More
Why Don’t My Search Console Numbers Seem to Reflect Reality?
While it’s no secret that Google Search Console numbers can seem a little weird from time to time I’ve noticed more and more the past year or so that it […] Read More
How to Verify Your Site With Bing Webmaster Tools
I often find myself referring to only Google when I refer to search engines as if there are no other options. This happens even though I do this stuff for […] Read More
Content Marketing for Accountants
If you’re an accountant you probably get bombarded with emails every day about online marketing. I’ve never been an accountant, but I can see the headlines… “Get more clients with […] Read More
How to Do a Quick Citation Audit and Clean Up
Local businesses have learned over the years just how important it is to rank well in Google’s local pack results. A recent study by Dr. Pete Meyers at Moz showed […] Read More
Blogging for Lawyers – How to Do It Right
As a career, the law is constantly changing and evolving, with new cases, regulations, and trends emerging every day. For lawyers who want to stay on top of the latest […] Read More