Backlinks remain a cornerstone of SEO, even in the day and age of Generative AI. A backlink, simply put, is a link from one website to another. These links serve […] Read More
Posts By: Adam
Own It. A Client’s Guide to Owning Google Analytics, Search Console, and Business Profile.
In the realm of digital business, control over your online assets is pivotal. While entrusted professionals like web developers, designers, or SEO agencies set up crucial tools like Google Analytics, […] Read More
Substack. How to Set Up and Verify Google Analytics, Tag Manager, and Search Console
Until recently I had never set up a Substack account. Sure, I’d been on Substack and consumed a fair bit of information from the platform, but I never ventured into […] Read More
How to Save Universal Analytics Acquisition Data in Excel
GA4 is upon us. Rejoice! I’ll be the first to admit that I basically loathe GA4, but I’m learning to cope with it. What choice do we have, right? With […] Read More
In a World of E-E-A-T You Need To Be Comprehensive With Your Content
Google has always pushed the envelope on quality, and their recent push towards E-A-T has since added another E to become E-E-A-T. Keeping up with Google’s long history of animal-themed […] Read More
Why Don’t My Search Console Numbers Seem to Reflect Reality?
While it’s no secret that Google Search Console numbers can seem a little weird from time to time I’ve noticed more and more the past year or so that it […] Read More
How to Verify Your Site With Bing Webmaster Tools
I often find myself referring to only Google when I refer to search engines as if there are no other options. This happens even though I do this stuff for […] Read More
Content Marketing for Accountants
If you’re an accountant you probably get bombarded with emails every day about online marketing. I’ve never been an accountant, but I can see the headlines… “Get more clients with […] Read More
How to Do a Quick Citation Audit and Clean Up
Local businesses have learned over the years just how important it is to rank well in Google’s local pack results. A recent study by Dr. Pete Meyers at Moz showed […] Read More