Besides the bottom line of goal conversion, click-through-rates are one of the most important metrics in campaigns. At Netvantage, it is the one campaign metric we have full control over […] Read More
How to Boost Your Website to Ludicrous Speed!
UPDATE: 2021-09-23. I’ve written a short update to this article with some additional information and tips. Give it a read here. I’ve written before about rolling up your sleeves to […] Read More
Search Scoop: Week of October 15th
Happy Monday! Here are this week’s Search Scoop articles: […] Read More
How we Explain the Value of Backlinks
At Netvantage, one of the services we offer is link building. While those in the search engine marketing industry know the importance of quality backlinks for a website to rank […] Read More
Changes to Google’s Local 3-Pack Map Results?
Within the past couple of months, I have been beginning to see a change in Google’s local 3-pack map listings. The change doesn’t officially seem to be here for good, […] Read More
Search Scoop: Week of October 1st
Happy Monday! Here are this week’s Search Scoop articles: […] Read More
How to Utilize Google My Business Insights
The importance of Google My Business hasn’t changed recently. In fact, it is still one of the most crucial parts of a local SEO strategy. But the data available in […] Read More
Grand Rapids’ Best SEO Company?
Around the office, I always joke about how doing our own SEO is kind of a “the cobbler’s children have no shoes” situation. But, despite my position that Netvantage doesn’t […] Read More
Search Scoop: Week of September 17th
Happy Monday! Here are this week’s Search Scoop articles: […] Read More