Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
How the hospitality industry should approach online reviews and citations — The hospitality and restaurant industry are competitive markets to be in. With so many lodging and dining options available, many people turn to online reviews to determine which places are worth spending their time and money. If you are in the hospitality industry, check out this article that can help your business gain more positive online reviews, as well as how to respond to both good and poor customer reviews. |
 Adam Henige |
4 Tools to Easily Create Videos to Diversify Your Content Marketing — Video marketing seems like a good idea, but what if you don’t have the equipment or the chops to make it look good? Well, fortunately, there are tools for that. |
 Jerod Karam |
Consumers Don’t Have an Attention Problem. It’s Just That Your Advertising Isn’t Very Good. — Your advertising sucks. Here are some tips to help it suck less… |
 Joe Ford |
High Converting PPC Landing Pages: Dos & Don’ts — This is a simplistic article on small details that can make or break landing pages…and when it comes to landing pages, simple is good. |
 Lexie Kimball |
Benchmarking Average Session Duration: What it Means & How to Improve it — Dwell time is becoming more of a significant factor for Google with Rankbrain making the amount of time visitors stay on your website important. It’s difficult to pinpoint what a “good” average session duration is though, but know that it is important to improve it. In this guide, marketers share what has worked to keep users on their website longer, and it might just work for your website too. |
 Michael Hall |
100+ Marketers Share The Link-Building Techniques That Work Best — It’s always good to see what approach other SEOs take with link building. This post shows that in late 2018, the vast majority of SEOs find link building to be very important and they take a deliberate approach to getting links. Read more on the specific link building strategies used. |
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