I’m new to Google Tag Manager (GTM). I’ve known about it for a while but when I first heard about GTM, I opened the interface and quickly closed it again […] Read More
Posts Categorized: Web Analytics
How to Change Data Retention Settings in Google Analytics
Google recently announced changes to the Data Retention settings in Google Analytics. The changes, which affect how Google stores a website’s data, will go into effect on May 25th. Google […] Read More
Google Analytics Demo Account Walk-Through
Google Analytics is an incredibly useful and powerful platform. Yet so many organizations we work with, from Fortune 500 publicly traded companies to small, nine-room bed and breakfasts, struggle with […] Read More
Identifying How and Why You’re Losing Search Traffic
When I talk to clients I always try to temper expectations, especially if they’re fairly inexperienced when it comes to how search engines work. Winning the battle in search results […] Read More
7 Things You Need To Do When Implementing SSL On Your Website
I’m on an encryption kick recent if you can’t tell. Back in December, I wrote an article entitled “Should I Encrypt my Website?” which strives to answer that exact question. […] Read More
How to Create a Google Analytics Dashboard in Google Sheets
Recently, we’ve been getting a decent number of requests from clients to see specific Google Analytics (GA) data put into some kind of easily digestible table-like format and updated on […] Read More
How to Utilize Keyword Search Queries in Google Analytics
Search query information from your Google Analytics account can work wonders when looking for fresh keyword ideas. Usually when optimizing a website, keyword research is one of the first jobs […] Read More
What is a “Unique Visitor” in Google Analytics?
The other day I heard about a website having over 100 million unique visitors each month. This is the kind of statistic I’ve heard many times before but for some […] Read More
Google Analytics Presentation From AMA West Michigan Lunch 4/14
This is a copy of Adam Henige’s presentation “Getting More Out Of Google Analytics” from April 14, 2015. Feel free to share this link on social media! *To follow links […] Read More