“Do you want to know who you are? Don’t ask. Act! Action will delineate and define you.” – Thomas Jefferson Happy Thomas Jefferson day! Here are this week’s Search Scoop […] Read More
Keyword Matching and the KET
I am guilty of sometimes being an over protective parent with my campaigns. I can lock down and restrict my keywords to the point where I may be missing out […] Read More
Google Algorithm Update to Assess Mobile-Friendliness
Google recently made a rare announcement regarding their upcoming algorithm change. Beginning April 21st, Google will take the mobile-friendliness of a website into consideration for mobile search results. Google is saying […] Read More
Search Scoop: Week of March 30th
Way to go Spartans! Here are this week’s Search Scoop articles: […] Read More
Google vs. Bing vs. Yahoo for SEO
We get this question all the time here at Netvantage: “We’re focusing a lot of our attention on Google. What about Bing and Yahoo? What should we be doing to […] Read More
Search Scoop: Week of March 16th
Happy March Madness! Who has their brackets filled out already? Here are this week’s Search Scoop articles: […] Read More
Is Google AdWords Support Keeping Up with the Product? My Customer Experience.
This post highlights my interaction with the AdWords support staff in regards to a client issue I encountered last week upon the launch of a time-sensitive campaign. As the Google […] Read More
Search Scoop: Week of March 2nd
“Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!” Happy Dr. Seuss Day! Here are this week’s […] Read More
Redefined Broadband and Net Neutrality and Title II Classifications, Oh My!
There is currently a lot of buzz about several core issues surrounding speeds, content, and delivery of internet services in the United States. While the chatter may be enough to […] Read More