Happy Cheeseburger Day! What are you favorite cheeseburger toppings?
Here are this week’s Search Scoop articles:
|How to Get backlinks with Resource & Links Pages — Resource centers and pages continue to be the one link building method that consistently outdoes everything else. In this article, find out the best way to discover resource pages in Google search and how to effectively do email outreach to gain links.
|Now You Can Fix Your Yahoo Local Listing without Paying for Yext — I hate Yext. They give me a rash. This sweet little workaround shows you how to update your Yahoo Local listing without having to pay for it. <insert sinister laughter>
|7 of the Best Website Plugins For WordPress — Even if you aren’t directly designing WordPress websites, we can all get a little overwhelmed with the several different plugins. This article talks about the best plugins to implement if you’re building a WordPress website. We’re big fans of Yoast as an SEO tool. I particularly pay attention to the readability feature when writing blog content.
|“Bing is bigger than you think,” Microsoft boasts, at 33% of US searches — People use the Bing search engine?!? According to Microsoft, 33% of searches run through Bing. I’m not so sure about that….
|Dont’ follow the leader: Avoid these 5 common e-commerce SEO mistakes — If you are managing an e-commerce site, getting the most SEO exposure and visibility possible is key. It is natural to see how large competitors are handling their SEO efforts and possibly mirror them. However, Brian Weiss does a good job of pointing out regular SEO on-site mistakes that can be seen on many large brand sites. I have actually seen these examples and used them in some of my college teaching lectures.
|How to do advanced page-level keyword research — Curious how to dig deeper with keyword research? Andrew Dennis uses one of our favorite tools SEMRush to discover keyword ideas with a lot of potential. He then shares how to use those potential keywords further.
|How I Achieved a 48% Success Rate Using Twitter for Link Building — It’s a pretty well-known fact that success rate in link building is quite low. This case study that used Twitter as the primary means of outreach had a 48% success rate, which is quite unheard of. Sure it was link reclamation (which has a better success rate than cold outreach) and it was the Wordstream Twitter account (a very recognizable brand name) but this is an excellent strategy that large brands could replicate for link building success.
|Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update — Back in June, Apple announced it would be launching Intelligent Tracking Prevention (ITP) for Safari, designed to prevent third party cookies from tracking data for more than 24 hours. If a user fails to convert within 24 hours of clicking on an Adwords ad, the conversion tracking will be lost. Google has developed a new cookie that will be able to work through ITP and continue to track Adwords data.