Happy Monday!
Here are this week’s Search Scoop articles:
 Adam Henige |
20 Creative Video Ideas — Yeah, videos might seem like a lot of work, but done well they can drive a TON of traffic. Most importantly they don’t take as much talent or skill to produce as you might think. All you really need is a good idea and a little bit of time. |
 Jerod Karam |
Judge in Google case disturbed that even ‘incognito’ users are tracked — So this one kind of shocked me as well. Were you aware that Chrome’s “Incognito Mode” also tracks and shares information about you? Upon closer inspection, I guess that the description only says that it doesn’t retain cookies or search history. Still, though…that’s a large platter of crap, Google! I’m not thrilled by this. |
 Joe Ford |
Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event — At its Marketing Livestream event last week, Google announced several changes. Included in this was a lifting of the spend level to Customer Match usage, which will be helpful for remarketing efforts. Additionally, there is a new addition to the Insights page which is going to use predictions on keyword demand volume, which is also extremely helpful for our clients who have seasonality in their businesses. |
 Kelli Kaufman |
What is influencer marketing: How to develop your strategy — Interested in leveraging influencer marketing for your business? Learn more about the value of inlfluencer marketing and how it can help you promote your brand to the right audience. |
 Lexie Korringa |
How to Use Google Maps: Features For Businesses — Make sure your business is taking advantage of everything Google Maps has to offer with this article. The article shares how to use Google My Business insights to help improve your listing on Google Maps too. |
 Michael Hall |
How to Use Ahrefs For Link Building — Do you have an Ahrefs account? If not, you may want to consider subscribing after reading this article, which features many great tips for how to effectively use Ahrefs when using a wide variety of link building methods. |
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