Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Deak |
SEO Tips: How to Write a Title That Google Will Love — Once you have found the right keywords to target on each of your website’s pages, it’s important to write a page title that Google will love, and that users will click on. Check out these useful guidelines for writing effective SEO titles. |
 Adam Henige |
Link Building Outreach: 6 Email Templates to Build Solid Backlinks — Getting links is hard. Figuring out how to ask for them and actually earn them is an art form. This article provides some solid starting points for effective outreach. |
 Elyse Motte |
5 Trends to Know in SEO & Content Marketing — According to this article, the average person spends over 11 hours a day consuming content…that’s crazy. Content marketing has evolved so much in the past year and keeping up with trends is crucial for a brand’s growth. Check out these 5 content marketing & SEO trends to make your content more valuable. |
 Jerod Karam |
Official AMP Plugin for WordPress Now Supports AMP Stories — Everyone uses WordPress and anyone using WordPress should be using AMP. AMP = fast and Google-friendly…and that means higher rankings and more visibility in the SERP. The official AMP plugin for WordPress has just gotten a re-design to allow drag-n-drop creating of AMP stories. Give it a whirl. |
 Joe Ford |
3 key tenets of successful full funnel search — One of my favorite things in search engine marketing is a funnel analysis based on keyword queries. This article on full funnel intent breaks down the process of using these queries and how to develop a strategy for those at different stages of the search process. |
 Kelli Kaufman |
Moz’s Page Speed Resource — Google’s PageSpeed Insights tool is extremely valuable when it comes to improving your site’s speed and narrowing it down to what is slowing down your pages the most. This resource does a nice job of explaining the best practices for improving your page speed and explaining what the PageSpeed Insights’ data means. |
 Lexie Kimball |
SEO is Changing: 35 Stats to Guide Your Future SEO Strategy — SEO is ever-evolving. Voice search has been increasing in popularity, but just how often is it being used? This infographic has some staggering stats on voice search such as 20% of mobile searches are done via voice. I personally am interested to see how that number rises over the next 6 months and even year. |
 Michael Hall |
How to Leverage Offline Events for Link Building — Link building might be one of the last things you think about when organizing an event, but it can be a great opportunity to get a high-quality link or two for your website. This article has some great tips and ideas for getting links from influencers, event listing sites, and attendees. |
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