Happy New Year!
Here are this week’s Search Scoop articles:
|Understanding the Google December Update — Did you get clobbered by the December core algorithm update? This extensive breakdown might provide you with some clues on where to start your climb back up the SERPs.
|2020’s Most Common Passwords Are Laughably Insecure — How many times have I said it? USE A PASSWORD MANAGER, PEOPLE! The top 200 passwords found in leaked databases are comical and several of them have been on Top 10 Lists for years. How in the world are people still using these passwords?!?!
|B2B paid search forecast: What to expect in 2021 — PPC for B2B clients is a big scope of work for us at Netvantage, as we serve many industrial, manufacturing and channel clients. This post lays out a good quick read of new development in PPC for B2B coming up in 2021.
|The DIY Mobile SEO Guide: How to Be Mobile-First in 2021 — Still working on creating a mobile-friendly site? Here are some tips that you can do yourself to start getting ahead of your competition.
|7 Reasons Why A Focused And Narrow Target Audience Is Great For A Blog — Do you think you don’t have a big enough target audience for a blog? Well, a small target audience might just benefit you.
|Impact analysis of Google’s 2020 December Core Update — A detailed analysis of winners and losers from Google’s December core algorithm update, as well as what website owners should be doing in response to these updates.