“We are not makers of history. We are made by history.” – Martin Luther King, Jr.
Here are this week’s Search Scoop articles:
|7 Ways to Make Local SEO Successful — Local SEO is crucial for your business’s online presence. Without it, you could be missing out on potential customers. Improve your site’s local SEO by implementing these seven practices.
|10 Smart Ways To Increase Organic Traffic To A Website — Sometimes you just need a little inspiration. While there are more expert level posts out there on increasing your organic traffic, this is a pretty good primer for people relatively new to SEO who need a boost.
|Why Small Talk Is a Big Deal — And What to Do If You Hate It — If you have an outside sales team, this bit of insight may help them be more effective in closing deals. It boils down to…make small talk with prospective customers. Small talk builds trust and trust builds sales. There…you read everything that the article has to say. I suggest you read it anyway.
|How to avoid a site migration disaster — This is a theme that I have picked for Search Scoop many times, but it can’t be repeated enough. There are so many things to consider when doing a site migration or site redesign, and this article does a good job covering some of the key points.
|How to Find LSI Keywords and Smartly Implement Them for SEO — LSI keywords are necessary to help your site appear in the search results. Like any keywords you use on your site, you need to be smart about implementing them. Use this guide to learn how to find and add LSI keywords to your website.
|Copy My Link Building System: How to Get Backlinks “At Scale” — Excellent video on a link building system. Everyone uses different tools and has slightly different approaches to link building, but the basics remain the same – developing a strategy, prospecting, finding contact information, outreach, and monitoring results. Highly recommend for anyone who spends a decent amount of time link building.