Search Scoop: Week of February 1st

Happy Monday!

Here are this week’s Search Scoop articles:

 

 

Adam Henige
Adam Henige
The wrong people won — This is an interesting segue from how corrupt the search marketing world is and how it aligns with what we’re seeing in the stock market right now with a bunch of Redditors at war with giant hedge funds.
Jerod Karam
Jerod Karam
This worm phishing campaign is a game-changer in password theft, account takeovers — The Böse Herren are getting ever trickier… There’s a new malware out there taking the form of a worm. The worm infiltrates an email server, watches the accounts on that server, chooses an active message thread and “replies to all” with a generic message and a link to a phising page. The page collects whatever credentials are necessary and accounts start getting compromised left and right. Smart, Ricky…
Joe Ford
Joe Ford
How to Do a Content Gap Analysis for SEO — This article is extremely thorough view of evaluating your customer journey, and where you may be missing content and keyword opportunities as customers research your product or service.
Kelli Kaufman
Kelli Kaufman
6 Powerful Facebook Marketing Tips (That Actually Work) — Looking to enhance your presence on Facebook? This article is a great starting point for implementing marketing strategies for your Facebook that will actually work. As a small business owner, you can’t ignore social media platforms these days! Find out how to use Facebook to your advantage.
Lexie Kimball
Lexie Kimball
A Technical SEO Guide to Lighthouse Performance Metrics — A great article for both beginners and experienced SEOs. It covers what Lighthouse is so you can understand the metrics it provides. Then it dives into how to fix any issues Lighthouse points out for those more advanced readers.
Michael Hall
Michael Hall
4 Key Activities To Maximize and 3 Aspects To Stop For Your 2021 SEO Success — A great 2021 SEO to-do list for any website. This guide is great in that it provides external resources that can help aid in accomplishing any of these goals – many of which will require a great amount of time and resources, but are necessary in 2021 and beyond.

Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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