Search Scoop: Week of December 21st

Happy Monday!

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
Google My Business: New Features, Updates and Tests Roundup — There are a head-spinning amount of changes happening in Google My Business and local search these days. BrightLocal does a good job of summarizing the latest changes.
Jerod Karam
Jerod Karam
Mozilla research: Browsing histories are unique enough to reliably identify users — ….and freshly in from the “just one more g*#[email protected] f#*$ing thing to do” department… Mozilla conducted an experiment with 52,000 volunteer participants. The object was to see if only the domain names listed in your browsing history could accurately identify an individual. SPOILER ALERT: You bet your sweet ass it was enough information. With as few as 50 domains (in some cases) from your browsing history, they could reliably identify specific users. Looks like we need to add “clear browsing history” to our list of weekly chores…
Joe Ford
Joe Ford
Google Ads moves campaign goal metric — Google continues to push Optimization Scores, because well, it makes them more money. In an effort to do this, it has moved around where these optimization scores are showing and moved other critical goal sets. Luckily, for now, you can reset these column changes. As the author so aptly points out: “But keep in mind, they are no substitute for your true metrics, which should be about the return on investment for your campaign spend and if those ads are converting to real sales.”
Kelli Kaufman
Kelli Kaufman
The Future of SEO Lies in the “Messy Middle” of the Purchase Journey — Ever heard of the “messy middle” in a person’s purchase process? Well, SEO can come into play here and help drive consumers to make the purchase if they are on the fence. See how it’s done here.
Lexie Kimball
Lexie Kimball
Style Guide: How to Write One for Your Brand — If creating content or starting a blog is on your company’s 2021 to-do list, might I suggest creating a style guide first? Having a style guide will help your company have consistent messaging and branding which can help bring readers back again and again.
Michael Hall
Michael Hall
14 Link Building Secrets from a Technical SEO Expert — Some nice link building tips from WordStream. Many are fairly basic link building ideas, but they provide actionable tips for many of the methods. Bet you’ll find something in here that you haven’t tried before!

Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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