Here are the articles for the last Search Scoop of 2018:
|Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future — In the past year, we have seen a lot of updates made to Google My Business and local rankings. In this article, find out the key takeaways from a Local Search Ranking Factors survey and what to expect for local SEO in 2019.
|Annual Trends in Local Search Ranking Factors Analyzed — BrightLocal put together an interesting historical look at the influence of ranking signals for local packs and localized organic SERPs.
|Which Analytics Do You Really Need? — We all use analytics to drive our decisions related to clients’ websites. Are we using the right analytics, though? Entrepreneur Magazine argues that there is a time and place for as many as FOUR different types of business analytics data. This isn’t directly applicable to website analytics but there are some good nuggets of information in there that, with a little thinking, can be applied to how each of us interprets website analytics for SEO purposes.
|Missed opportunities: Here’s a checklist to stay on track — I found this checklist to be very comprehensive and holistic to taking a step back from normal PPC tracking and taking a longer view.
|16 Stats That Prove the Importance of Local SEO — If you’re still on the fence about working with a search engine marketing company for your local business, it’s time to take the plunge. According to a recent study by Go-Globe, 89% of participants admitted to searching for a local business on their smartphone once a week or more with 58% searching at least daily.
|19 Link Building Techniques — For the visual learner, this is a great video showcasing some link building techniques and tips that you can carry into 2019. Much of the video isn’t strictly about getting links from other sites, but there are many great actionable tips here.