Happy Monday!
Here are this week’s Search Scoop articles:
 Adam Henige |
15 Local SEO Mistakes and How to Avoid Them — Ever wonder why the place down the road always outranks you? This list is a good starting point to take stock of why your local rankings aren’t living up to your expectations. |
 Jerod Karam |
“Apps Are Not Listening To You”: Privacy Tech Worker Explains How Ads Know Things They Seemingly Shouldn’t — I always thought that our phones were listening to us as well. Apparently, there’s a much easier way. Read on to find out. |
 Joe Ford |
Marketing Analytics Attribution is Not Incrementality — Multi-channel conversion attribution is not a new headache for anyone in the digital marketing space. As usual, Avinash does an outstanding job breaking down the components, models and best practices to help with attribution puzzles. |
 Lexie Korringa |
Which Schema Types Are Used Most By Industry — An interesting look at the most popular Schema code by industry. Are you utilizing the type that is most frequently used for your industry? |
 Michael Hall |
International Keyword Mapping & Content Optimization SEO Worksheet [Free Template] — If you manage a website that targets users in multiple countries and/or languages, you should be optimizing your webpages for these locations/languages. This is a free and simple template to get started, which allows you to identify the queries, pages, and metadata that will need to be targeted. |
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