Search Scoop: Week of August 30th

Happy Monday!

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
15 Local SEO Mistakes and How to Avoid Them — Ever wonder why the place down the road always outranks you? This list is a good starting point to take stock of why your local rankings aren’t living up to your expectations.
Jerod Karam
Jerod Karam
“Apps Are Not Listening To You”: Privacy Tech Worker Explains How Ads Know Things They Seemingly Shouldn’t — I always thought that our phones were listening to us as well. Apparently, there’s a much easier way. Read on to find out.
Joe Ford
Joe Ford
Marketing Analytics Attribution is Not Incrementality — Multi-channel conversion attribution is not a new headache for anyone in the digital marketing space. As usual, Avinash does an outstanding job breaking down the components, models and best practices to help with attribution puzzles.
Lexie Kimball
Lexie Korringa
Which Schema Types Are Used Most By Industry — An interesting look at the most popular Schema code by industry. Are you utilizing the type that is most frequently used for your industry?
Michael Hall
Michael Hall
International Keyword Mapping & Content Optimization SEO Worksheet [Free Template] — If you manage a website that targets users in multiple countries and/or languages, you should be optimizing your webpages for these locations/languages. This is a free and simple template to get started, which allows you to identify the queries, pages, and metadata that will need to be targeted.

Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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