Search Scoop: Week of August 16th

Happy Monday!

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
How to Create Cornerstone Content That Google and Your Audience Will Love — Creating good cornerstone content can greatly increase your brand awareness. Learn more about the impact it can have on your content marketing strategy and how you can use it to reach a higher ranking on SERPs.
Jerod Karam
Jerod Karam
Is your password hacked? Google Chrome will automatically fix it for you — This is a great step–automatic notification and correction of compromised passwords. Of course, a good password manager should already have this built-in but I’m happy Google is rolling it out to the masses. Don’t ask me what the cynic in me thinks about allowing Google to manage your passwords… Still! Positive! Think altruistic and positive! I’m sure this will be a full win for all the peoples!
Joe Ford
Joe Ford
The Importance of Accurate Keyword Difficulty Scores — We are often helping clients assess keyword opportunities, and then what the reality of ranking for those keywords is. This lays out some great strategy behind this as well as covers the SEM Rush Keyword Difficulty Tool.
Lexie Kimball
Lexie Korringa
5 of the Most Horrible, No-Good SEO Content Mistakes (& How to Avoid) — If the content you are creating isn’t receiving traffic, you might be making some SEO content marketing mistakes that are easy to fix. Learn more in this article.
Michael Hall
Michael Hall
Coupon Link Building for Ecommerce: A Step-by-Step Guide — If you manage or run an eCommerce site that uses coupons, they can be a great link building asset in an industry where link building may be difficult. This is a great guide for making the most out of your coupons, or why you may want to consider creating coupons for the sole purpose of link building.

Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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