Here are this week’s Search Scoop articles:
|The Kondo Method for SEO — If you are a Marie Kondo fan and work in SEO, this article is for you. Find out how you can leverage her basic principles to improve your SEO by tidying up your site, discarding low-quality content, as well as organizational structure.
|The March 12, 2019 Google Core Algorithm Update – A Softer Side of Medic, Trust And The Link Graph, Quality Still Maters, And The Importance of the “Kitchen Sink” — March 12th dropped the hammer on a lot of websites with Google’s latest update. This is the best post I’ve seen yet that evaluates winners and losers and makes some guesses as to what the update was all about.
|I’m not even going to bother. This post is SCREAMING for some kind of prank and anything I do here will be inadequate. All y’all devoted readers get a break from my biweekly ranting. You’re welcome.
|What Is Click-Through Rate & Why CTR Is Important — Melissa Mackey does a great job of breaking down what CTR is and explaining that a “good” CTR varies depending on a few different factors. She also shares how CTR can affect your ad position.
|Why Mobile Speed Matters to Your Marketing Efforts — Mobile speed isn’t something that should be neglected. Find out the reasons why mobile speed is important in the first place along with the many different benefits that are associated with fast mobile speeds.
|10 Metrics to Track When Analyzing Your Social Media Marketing — Analyzing the effectiveness of your social media marketing is going to vary from campaign to campaign and platform to platform, but the core metrics are going to remain stable. Here are some of the metrics you should be tracking to determine how well your social media is doing.
|How to Find High-Value Competitor Keywords (Actionable 5-Step Guide) — Looking to improve your content strategy? Figuring out where your competitors are getting their search engine traffic is a great place to start. If you have some basic SEO tools, you can figure out what keywords are driving traffic to your competitors, but it’s also important to know how much content you will need to write in order to outrank them, how many links you will need to build, and whether the keyword is easy to rank for or not.