Search Scoop: Week of October 31st

Happy Halloween! We hope everyone has a spooky day!

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
G+ | Twitter
10 reasons why SEO is just like fitness — Getting in shape and seeing the results you want isn’t easy. Results come with time, motivation, nutrition, and a long-term plan. Well similar to getting in shape, SEO results and ranking well in search engines takes time and doesn’t happen overnight. Here are 10 reasons on how SEO is just like fitness and how to make it a regular routine in your daily schedule.
Adam Henige
Adam Henige
G+ | Twitter
How SEMrush Increased Revenue from Non-branded PPC Campaigns by 94%: Keyword Strategy — Some great tips here for expanding your keyword list, particularly internationally. It can be easy to fall into just using Google Keyword Planner, but there are other (possibly better) tools you can be utilizing.
Jerod Karam
Jerod Karam
G+ | Twitter
The Ad-Blocking Browser That Pays The Sites You Visit — Here’s a new perhaps less painful way to pay publishers for their content while at the same time blocking ads all across the internet. Understandably, publishers aren’t going to buy into this scheme from the beginning but I think it could be a nice gig for all involved if this concept hits a critical mass and actually starts working.
Joe Ford
Joe Ford
G+ | Twitter
The eerie future of AdWords targeting — In the spirit of Halloween, here is a look at the future of AdWords and the possibility of very over the top AdWords targeting potential.
Lexie Kimball
Kyna Garrett
G+ | Twitter
8 SEO Hacks to Implement This Holiday Season to Boost Sales — We’re coming up on another big holiday season and e-commerce websites should have already started thinking about their holiday SEO strategies. The time to audit and produce content for the holiday season began in October, so if you haven’t started yet, the time is now. Here’s a quick overview of on-site and off-site strategies to get product websites ready for Black Friday and holiday shopping to boost sales.
Lexie Kimball
Lexie Kimball
G+ | Twitter
Posting a lot? You’re annoying your social media followers — There is such thing as too many social media posts. Brands, read up on how often you should be posting on social media.
Michael Hall
Michael Hall
G+ | Twitter
13 Advanced Link Building Strategies You (Probably) Haven’t Used — 13 creative link building methods that you likely haven’t used and are effective. Learned a great deal from this post including an advanced search operator I didn’t know existed, the value of ranking for what other link builders are searching for, and how to reverse-analyze “how to” sites like Wikihow. A must read for link builders.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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