Search Scoop: Week of June 13th

How about the weather this past weekend? Summer is definitely here!

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
G+ | Twitter
The future of voice-related SEO for local business — Voice search continues to grow, and recently Google announced new products that will utilize this technology: Google Home and Google Assistant. Essentially, Google Home is a voice-activated home product that allows you to ask questions and/or carry on a conversation with Google Assistant. But the big question still remains: How do online marketers track organic traffic for voice search? The answer is still unclear, but in the meantime there are a number of techniques to use so that your business wins in voice-activated search.
Adam Henige
Adam Henige
G+ | Twitter
An SEO’s Advice: the importance of fixing outbound links — We spend an inordinate amount of time as SEOs working to get inbound links, but have you thought about your outbound links lately? This post brings up some good points on why you need to pay attention to where you’re linking to.
Jerod Karam
Jerod Karam
G+ | Twitter
Google slips ads into its image search results — Advertising is here to stay…. No matter how many browsers bake in ad-blocking and enable it by default, The Goog will always find a new way to sling an ad at you. Admittedly, though, this looks like a pretty targeted and quite useful way to be exposed to advertising.
Joe Ford
Joe Ford
G+ | Twitter
Is Your B2B Company Thinking Correctly About Their Ads? — PPC jedi Brad Geddes has great insights here on the challenge of B2B advertisers competing on B2C terms. It is critical to use qualifying language in your B2B ads, yet that can impact your Quality Score due to lower CTR. And as he points out, that is actually okay.
Lexie Kimball
Kyna Garrett
G+ | Twitter
Coming soon to Google Maps: Advertising — Brace yourself: ads are coming… to Google Maps. Google recently announced it is experimenting with ads on Maps to allow ad pop-ups when you’re near an advertiser, such as gas stations, restaurants or retail businesses. Consumers won’t be able to turn off the ads. It’s too soon to tell what this could mean for users on Google Maps, but it could potentially drive users away.
Lexie Kimball
Lexie Kimball
G+ | Twitter
A Deeper Look at the Twitter Metrics You Should Be Tracking — Twitter was slow to add analytics, but they really did take the time and do it right. I find Twitter analytics to be extremely beneficial. If you’re not sure where to start with Twitter metrics, this article is a great read!
Michael Hall
Michael Hall
G+ | Twitter
Lessons Learned from Losing All our Rankings after a Bad Site Revamp — Few things make SEOs more nervous than the words “website revamp.” This is a great example of rushed website launch that overlooked important SEO considerations. In this case, URLs were changed without implementing 301 redirects, among other things. We know some great web developers and they all know never to do that. Lesson: keep a SEO closely involved when launching a website.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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