Search Scoop: Week of April 18th

Happy Tax Day!

Here are this week’s Search Scoop articles:

 

 

Adam Henige
Adam Henige
G+ | Twitter
The Longevity of Links for SEO — Links are important. Links will continue to be important. But you can’t ignore all of the other factors that are out there.
Jerod Karam
Jerod Karam
G+ | Twitter
Medium Takes Aim at WordPress With a New Way to Power Websites — With the growing popularity of ad blockers and even browsers that will naively block online advertising, I’ve come to the conclusion that Google and many of the people who piggy back on Google for ad revenue are going to have to diversify their income stream to maintain their levels of revenue. I’ve felt this way for about the last year or so. Apparently, there are others who hold this same viewpoint because a new online platform is being launched to combat this very thing. Enter Medium…a new way to separate users from their money.
Joe Ford
Joe Ford
G+ | Twitter
Google testing green “Ad” labels in UK (and beyond) — Fresh off the press, Google seems to be testing Ad Labels in green. Labels previously had been shown with a brighter yellow/orange icon. My guess is that their usability testing has found that green is the color of click…
Lexie Kimball
Kyna Garrett
G+ | Twitter
Google warns site owners their site is not mobile-friendly in mobile search results — Google has confirmed that they are testing another strategy before it rolls out mobile-friendly updates in May. Website owners will now receive a warning in mobile SERPs on Google if their site is not mobile-friendly, which Google hopes will encourage more mobile friendliness.
Lexie Kimball
Lexie Kimball
G+ | Twitter
5 Questions to Ask About Your Product Page Content — In the SEO industry, we often optimize category pages to bring people in, but it’s important to also look at individual product pages. Author Charlie Williams gives you 5 things to think about when optimizing your product pages.
Michael Hall
Michael Hall
G+ | Twitter
21 Actionable SEO Techniques You Can Use Right Now (Updated) — 21 great SEO techniques that you – yes, even you – can do right now. Many of these SEO strategies are concepts that are understood but rarely put into practice or done to the fullest extent. Brian Dean provides easy to follow examples for each technique.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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