A common question in online marketing is: “What is the difference between search engine optimization (SEO) and pay-per-click (PPC)?” Then there is the follow-up question: “Which one is better for […] Read More
Posts Categorized: SEO
How to Write SEO-Friendly Content
Getting your content out on the web is easy. Getting your voice heard and having people read your content is sometimes not so easy. The first thing to recognize when […] Read More
Xenu Link Sleuth For Link Building & SEO Audits
Last week in our group blog post the Netvantage crew shared their favorite tools and how they use it. Mine was Xenu, as I assumed no one was going to […] Read More
Local SEO Tips for Bed & Breakfasts
Local bed & breakfasts and inns often can get lost in the shuffle in terms of rankings due to their small size. However, there are simple local SEO tactics that […] Read More
How to Utilize Keyword Search Queries in Google Analytics
Search query information from your Google Analytics account can work wonders when looking for fresh keyword ideas. Usually when optimizing a website, keyword research is one of the first jobs […] Read More
Common Misconceptions About SEO
Search engine marketing isn’t a new industry anymore, but it is an industry that isn’t well understood. When potential clients come to us, they often have an idea of what […] Read More
What are SEO Skills? What You’ll Need To Get a Job in SEO.
Nothing’s worse than applying for a job or an internship as a young person and being told “We’re looking for someone with experience.” It’s been a long time since I […] Read More
Broken Link Checker + Screenshot = Link Building Success
A few years ago I wrote a post on how to Combine the powers of Markup and Check My Links. I’ve come to realize that it’s not only a few years […] Read More
On-Site vs. Off-Site SEO
There is a large range of factors, techniques, and approaches to optimizing a site to be the best it can be in terms of SEO. However, there are two loose […] Read More