Search Scoop: Week of November 23rd

Happy Monday! Who is getting excited for turkey, mashed potatoes, stuffing, pie and so much more?

Here are this week’s Search Scoop articles:

 

 

Adam HenigeThis article selected by:
Adam Henige
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Link Building Outreach Platforms Compared — Considering your best option for doing outreach? Jon Cooper breaks down several popular methods/platforms to help you make an educated decision.
Emily ClemonsThis article selected by:
Emily Clemons
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Why Manual Link Building Will Never Be Obsolete — Eric Ward of Search Engine Land rebuts the claims that manual link building will become obsolete in the SEO industry by emphasizing the importance of person to person interactions online.
Jerod KaramThis article selected by:
Jerod Karam
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Google just released new Al software that can learn faster — ….and now we’re about to be dominated by our robot overloads…
Joe FordThis article selected by:
Joe Ford
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Using Paid Search To Bring Customers In-Store — This article hits close to home as I work with many of our clients who want to bring more foot traffic into their locations, not just have online purchases. Amy does a very nice job of laying out tips in using geography to your advantage in AdWords.
Lexie KimballThis article selected by:
Lexie Kimball
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5 Reasons Why You Can’t Always Steal Competitor Backlinks — A lot of times, competitor backlinks are considered gold for your link building campaign. But sometimes they are so far from helpful you wonder how a competitor is doing better in the SERPs than your client. Check out this article to determine when you should and shouldn’t use competitor backlinks.
Michael HallThis article selected by:
Michael Hall
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Mastering Link Research Campaigns — Researching your link prospects is a critical process that either makes your link building outreach tough or impossibly tough. Venchito Tampon shares his tips for link research – nice tips on advanced search operators and I hadn’t heard of BrandMentions.com before.

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