Search Scoop: Week of March 20th

Happy International Day of Happiness! See what we did there…

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
Twitter
Seasonal SEO: Identifying your merriest times of the year — Do you notice an increase in organic traffic during specific times of the year? Seasonal SEO is a popular trend that can impact your website’s traffic. In this article, learn how to discover these seasonal SEO trends by doing some quick detective work and how it can help uncover new opportunities to improve sales and traffic to your website.
Adam Henige
Adam Henige
Twitter
3 Excel Formulas for Google’s Keyword Planner Search Volume — Finding the new number ranges in Google Keyword Planner to be less useful than they used to be? You’re not alone. This quick guide on Excel formulas can be handy for taking the new output and turning it into numbers you can actually use.
Jerod Karam
Jerod Karam
Twitter
How to Use Psychology to Create High-Performing Content — Get into the minds of your website visitors. Create content that speaks to them. Reap the rewards of return visits and increased engagement.
Joe Ford
Joe Ford
Twitter
Google Green Outlined Ad Label Rolled Out Globally — As many have noticed, the rollout of the green outlined Ad label is now universal. This article also does a very nice job of visualizing past ad indicators and labels that Google has used.
Lexie Kimball
Lexie Kimball
Twitter
Google Algorithm Changes — Check out this interactive graph that shows the changes in rankings for top 20 websites when the Google Algorithm changes.
Michael Hall
Michael Hall
Twitter
Link Building and SEO Strategies to Resurrect in 2017, Part 1 — Link building is still going to be a critical part of SEO success in 2017. Here are several link building strategies to tap that will be beneficial to your SEO campaigns in 2017 and beyond.

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