Search Scoop: Week of January 23rd

Happy Pie Day! For our fellow Michiganders and readers in Indiana, be sure to get a slice of free pie at Grand Traverse Pie Company today!

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
Twitter
Why SEO & lousy content don’t mix — Quality over quantity when it comes to creating SEO content. Content is among Google’s top three ranking factors, so when creating content, it is important to know how to write it properly. In this article, learn why more content doesn’t mean better and how to get Google to better understand your site contextually.
Adam Henige
Adam Henige
Twitter
The Lazy Man’s Guide to Broken Link Building — This is one of my favorite posts on the methodology of broken link building. Outside of missing an opportunity to mention that Scrapebox can also grab emails for you, this post is a pretty perfect top to bottom rundown of how to do broken link building efficiently.
Jerod Karam
Jerod Karam
Twitter
Proxies vs. Thor: Which Is Better? — There’s been a lot of talk about privacy online recently and I’ve been hearing more and more people talk about TOR and proxies. If you’re unfamiliar with these two technologies, here’s a primer for those and a nice little summary that could help you figure out if you should be using one or the other or both.
Joe Ford
Joe Ford
Twitter
Google testing new look for local inventory ads in place of local pack — In Upstate New York, Google has been seen testing out local inventory ads on mobile. The test should come as no surprise as Google looks to monetize local searches. Expect this to roll out nationally soon.
Lexie Kimball
Kyna Garrett
Twitter
How Smart Homes And Google Could Change The Future of SEO — With Google and Amazon transitioning into an era of digital assistants (Google Home and Amazon Echo), there’s possibly going to be a lot of interesting things happening in SEO. We’ve discussed voice search and how that’s rapidly evolving, but that only means things like long-tail keywords and rankings are going to be more important than ever in a “smart home” world. This article examines how evolving personal assistant technology is going to shape the future of SEO.
Lexie Kimball
Lexie Kimball
Twitter
The HTTP to HTTPs Migration Checklist in Google Docs to Share, Copy & Download — With the amount of shopping and personal information shared on the internet, it isn’t a surprise that website security is on the rise. Google is even favoring secure websites now, making it important to switch to an HTTPs website. This article shares a checklist to run through when you make the switch.
Michael Hall
Michael Hall
Twitter
Google Crawl Budget: What SEOs Need to Know About Googlebot Crawling — Not all websites need to worry about crawl budget, but it can be a major issue for large websites with many pages when Google decides to stop indexing important pages on your website. This is a great in-depth post on Google crawl budget and what SEOs need to know about Googlebot crawling.

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