Search Scoop: Week of May 14th

Happy Monday!

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
Twitter
How to force Google to recrawl your website — Google is pretty quick at crawling and indexing any changes made to a website, but sometimes even Google needs a little push. In this article, find out how to “force” Google to crawl your site quicker.
Adam Henige
Adam Henige
Twitter
How to use SEMrush to identify and overtake your competitor’s SEO rankings — SEMrush is one of my favorite search marketing tools because of the array of data it provides. This post goes extremely in depth on how to utilize all of the available tools to beat your competitors. Whether you’re a SEMrush user or interested in trying it out, you’ll learn something from this.
Breanna Ratering
Breanna Ratering
Twitter
Why Your Small Business Website Sucks and How to Fit It — Let’s face it, some small business websites are not designed or optimized well. SEM Rush details five major issues with small business websites and how to fix them. You would be surprised what some small fixes can do for keeping users on your site and taking your call to action.
Jerod Karam
Jerod Karam
Twitter
Google Confirms Chrome Usage Data Used to Measure Site Speed — We’ve harped on site speed about a million times in both blog posts these Search Scoop postings. If you’ve been trying to optimize sites for Google Spiders or simply the Developer’s Site Speed tool, you’ve been doing it wrong….and Google is WAY smarter than you (…and us).
Joe Ford
Joe Ford
Twitter
Google AdWords new responsive search ads can show 3 headlines — Here come the machines, and they’re taking over. Google has just rolled out a new feature for responsive search ads, letting algorithms swap ad text in and out to achieve the best click-through rates. Ths is still in beta, thankfully.
Lexie Kimball
Lexie Kimball
Twitter
4 underutilized schema markup opportunities that impact SEO — What is your schema markup missing? Find out in this article.
Michael Hall
Michael Hall
Twitter
Why a Link Building Strategy is Crucial Before You Start Link Development — When it comes to developing a long-term SEO strategy, there is an order of operations that should be followed. Many clients understand the importance of link building and its long-term benefits, but careful planning and evaluation of the website are necessary before diving head first into link building.
Rianna Middleton
Rianna Middleton
Twitter
Searcher intent: The secret ingredient behind successful content development — What’s the secret to successful content development? Google’s goal to deliver users the most relevant results means that successful content marketing campaigns now must revolve around searcher intent. Learn how to develop compelling content from Search Engine Land contributor Dave Davies.

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