Search Scoop: Week of January 7th

Happy Monday!

Kick off the New Year with some new search engine marketing knowledge:

 

 

Abbey Hadar
Abbey Deak
Twitter
SEO Year In Review: 2018 saw Google updates and a focus on mobile — There were many changes and Google algorithm updates that happened in 2018, and I think we can expect the same in 2019. To help you keep up to date, here are 5 SEO factors to monitor on your site as we start the new year.
Adam Henige
Adam Henige
Twitter
The Ultimate Guide to SEO for E-commerce Websites — E-commerce websites are their own special animal. Neil Patel’s guide is a great primer if you’re relatively new to SEO and are trying to figure out how to gain more organic traffic.
Jerod Karam
Jerod Karam
Twitter
The best Internet security: Layers of protection and good habits — If there’s one thing on which I regularly harp on this blog, it’s security-type stuff. Whether I’m berating you about your terrible passwords or pushing you onto the SSL bandwagon or handing you a turnkey backup plan, I’m always pushing security. Today ain’t no diff’ernt. Do yourself, your loved ones, and your company a favor by making 2019 The Year of Network Security (trademark, copyright, all rights reserved, all that crap.) Everyone will love you and thank you and you might get a raise. (Yeah, don’t quote me on that…)
Joe Ford
Joe Ford
Twitter
Six Nudges: Creating A Sense of Urgency for Higher Conversion Rates — It has been way too long since I read Avinash Kaushik’s blog. This was a great post on not getting stagnant in your approach to conversion rates and tactics. Worth a read as you start off the new year.
Lexie Kimball
Lexie Kimball
Twitter
How to Research, Monitor, and Optimize for Questions — People turn to Google to answer their pressing questions. If you want your content to show up as the answer to their important questions, you will want to get to know your audience so you can anticipate the questions they may have and optimize your content that answers said questions. Learn more in this article from Ann Smarty.
Michael Hall
Michael Hall
Twitter
Strategic vs. Tactical Link Building — Interesting article and video on Strategic vs Tactical link building. There are many cookie-cutter strategies like guest blogging and scholarship link building that can work for most businesses, but it is often much more effective to take a closer look at the business, their industry, and figure out what methods (link reclamation, resource pages, competitor co-citations) are going to work best for them.

Netvantage Marketing

Leave a Reply

Your email address will not be published. Required fields are marked *