Happy Monday! Who is counting down the days to Thanksgiving dinner?
Here are this week’s Search Scoop articles:
 Abbey Hadar |
5 Strategies to Improve Local SEO in 2018 — If your website struggled with its local rankings this year, it might be time to rethink your current local SEO tactics. Here are 5 strategies to implement on your website in 2018 to help improve your local SEO and outrank your competitors. |
 Adam Henige |
Free Online Spell Check Tool — This is boss. Spellcheck your website with a crawler. Many have tried, most have made you pay…but this actually works pretty well AND it’s free. |
 Breanna Ratering |
What Twitter’s Move to 280 Characters Means for PR and Marketing — Will marketers and PR pros benefit from the new 280 character limit? See what PR News has to say. |
 Jerod Karam |
Hackers Using iCloud’s Find My iPhone Feature to Remotely Lock Macs and Demand Ransom Payments — *sigh* SMH… |
 Joe Ford |
7 tips to ramp up your holiday advertising — And just like that, the holidays are here. While most PPCers have already prepared, are here some good simple tips for making sure your paid search campaigns get the most ROI for the holiday shopping season. |
 Lexie Kimball |
2018 Review Marketing Statistics — The Netvantage staff highlighted the importance of reviews in our recent blog post, but this article shares interesting facts to further prove our point. For example, 42% of potential customers won’t use a business if it’s rating is below 3-stars. Find out more helpful statistics in this article, then go check your businesses’ reviews. |
 Michael Hall |
83 Next-Level Link Building Ideas You Have to Try — Stuck in a rut with your link building campaign? This is a long list of link building items and tactics that can get you back on the right track. A fairly quick read with many ideas that are applicable to many different types of websites. |
 Rianna Middleton |
10 Social Media Trends to Prepare for in 2018 — The world of social media continues to change, and next year will be no different. With Apple introducing augmented reality functions on the iPhone X and the decrease in popularity of Twitter and Snapchat, your strategy will also need to evolve. Here are ten trends to watch out for in 2018. |
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