Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
4 SEO Tasks You Should Be Doing Today, But Probably Aren’t — If you are stuck doing your tried-and-true SEO methods and not seeing any results for customers, it might be time to amp your SEO strategy. Here are 4 SEO tasks to add to your checklist to help upgrade your game and clients websites. |
 Adam Henige |
SEO Ranking factors panel: SMX West session recap — Some really informative numbers on search ranking factors from the SMX West SEO session. Worth a look to see if what you’re doing is still relevant. |
 Breanna Ratering |
Three Major Developments That Will Shape SEO In 2018 — We’ve all heard that website’s optimized for mobile first will be a priority for Google in 2018. Among other trends that we’ve seen within the past few months, Forbes breaks down the three major developments for SEO that we should see in 2018. I’m most interested to see how the popularity of voice search will change SEO strategies and search queries. |
 Jerod Karam |
Boeing production plant hit with WannaCry ransomware attack — This kind of garbage is becoming more and more commonplace. All business dealings with the city of Atlanta, GA has been halted this past week because the city’s computers were taken over and ransomers are demanding $51,000 to unlock the files. This is going to get worse before it gets better. For God’s sake, people… Secure your data; update & upgrade your systems; make regular backups of all your stuff. Don’t know how? Read my article…it can be dead simple. Just do it! |
 Joe Ford |
Why Google Shopping is dominating retail search marketing — Google Shopping and PLA ads have exploded in click share for retailers in the last two years and this report breaks down why and what the future may hold. |
 Lexie Kimball |
How to Increase Your Ranking by Mixing “Hidden” Keywords in Your Content — Keyword research is the starting point for many SEO projects in our office. While keyword research used to be simply finding the queries with a high search volume and planting them throughout a site, that isn’t enough anymore. Crazy Egg looks at the different types of keywords you need to include in your site to improve behavioral metrics Google is starting to focus on. |
 Michael Hall |
Most Effective Outreach Strategies for Link Building: SEMrush Study — An interesting poll on the strategies that other link builders use to get links. “Blogger Outreach, Guest Posting and Adding Link to Article” seem to be the dominant strategies used, both for SEO specialists and marketing managers that do not specialize in SEO. I would be curious to know if broken link building or the skyscraper technique were options provided for these marketers, as I felt that there were plenty of other widely used link building strategies that were not covered in this post. |
 Rianna Middleton |
The Campaign Comeback: What to do When Content Fails — After carefully planning a content campaign, it can be extremely frustrating to see it not be successful. In this Whiteboard Friday from Moz, Shannon McGuirk shares what to do to save your failed content. |
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