At Netvantage, we commonly discuss the importance of a Google My Business with clients. Previously, there wasn’t much to know or do besides have a listing for your business with accurate contact information. In recent months, Google has started to make Google My Business more interactive. Due to this, it’s important that businesses stay on top of their listing and are able to promptly respond to their potential customers, which is where the Google My Business app comes in hand. Read on to learn about the app and why you need to be using it.
What is Google My Business?
Google My Business is Google’s platform for business listings that appear in their search results and on Google Maps. Google My Business has your company’s most pertinent information including contact information such as your address, phone number and website. The listing is also where customers can leave a review on the services they received.
Before you can use the Google My Business listing, you need to create your listing.
How do I create a Google My Business listing?
To create a Google My Business listing, visit https://business.google.com/add. The screen below will appear for you to start the process of creating a listing.
Fill out the Business Name and then follow the steps through. It is important to completely fill out your profile, providing Google with accurate information. You will also need to verify your listing before the listing is live.
What do I do if someone already created a Google My Business listing?
In some cases, you will learn that the listing has already been created and verified. If your business falls under this category, you will want to follow the instructions on the Google My Business website.
Why should business owners use the app?
Google My Business has become more interactive. Businesses now have the ability to respond to reviews, and often times reviewers want a quick response. Google My Business also allows you to share posts on your listing, such as deals or specials that may be occurring. Read more on how to leave a post, here.
Positives of the Google My Business App
The Customer Tab
As I mentioned before, Google My Business has become more interactive and Google’s app update has allowed all of the interactions to be in one place. Under the customer tab, you will find the reviews for your company. You can simply click on the review to easily respond back to your customer. The tab also has a messages tab, which I would compare to as direct or private messages. To respond to messages, you will need to first set up your business to allow messaging, which you can learn about in our blog post Wait. You Can Text Message Businesses From a Google Search?!? Next to that, you will see followers.
Like I previously mentioned, posts can be made on Google My Business listings. The app has been updated to make it easier to send posts out on the fly. It’s important to note, that while you can share posts on a Google My Business listing, followers can’t interact with the post like they can on Facebook. They don’t have the ability to share the post, like or comment on it.
The Google My Business app allows you to make edits to your listing on the go. The edits will need to be reviewed for accuracy, but the ease of editing is now much faster.
Negatives of the Google My Business App
Small Business Focused
The Google My Business app is great for business owners but isn’t set up the best for agencies. If you have a large number of listings then the app can be a little cumbersome to navigate through.
As you can see, I have very little against the new app. I do think that Google needs to do a better job informing business owners of the app though. I honestly wasn’t aware of the app until the latest update.
Have thoughts on the Google My Business app? I’d love to hear them!