Owning a plumbing company can be a lot of work. Not just doing the job, but keeping a steady flow of leads to keep the money rolling in. Like many small businesses, you have probably thought about your website and internet marketing and maybe have even hired an SEO company in the past. Just having your website up and running doesn’t cut it if you want to be found on the internet by potential new customers. That’s where search engine optimization (SEO) comes into play. Aggressive SEO can help you gain the competitive edge you need to beat your local competition.
Benefits of SEO for plumbers
As a plumber, getting new leads can be a difficult job when you’re juggling a million other day-to-day tasks. Search engine optimization can make your life easier by being a continuous source of low-effort lead generation. Some of the main benefits of SEO for plumbers include:
- Increases traffic to your website.
- Brings your business more qualified leads.
- Boosts visibility and awareness of your business.
Our plumbing SEO process
When it comes to our SEO process, we don’t hold anything back from you. We will walk you through what our process consists of from the initial stages to the final stages after our audit of your website. There are three high-level areas that we focus on including on-site, off-site, and site structure. We will go more in-depth with what each one of these areas consists of and why they are important when it comes to plumber SEO.
Before we make any plan of action or change a single thing on your website, we take baseline measurements of rankings, traffic, visitors, other key metrics that are useful to us, and, most importantly, key metrics that are useful to you. Once we have these baseline measurements we can establish appropriate goals and then formulate a plan to move forward with Internet Domination.
On-site SEO, also referred to as on-page SEO, involves optimizing each page of your website in hopes of ranking higher on search engines. This includes editing and adding content to pages as well as reviewing technical elements like your site speed and the code on the back end of your website.
We’ll also review your site structure and user experience. Site structure refers to how your website is organized and laid out. This structure serves as a guide for Google and other search engines when they determine your rankings as well as customers who are visiting your site. If your site structure isn’t logical and easy to use, you may find that your rankings are suffering.
On the other hand, off-site SEO refers to the elements that aren’t entirely in your control. This includes the ranking factors that are based upon factors that can’t be found directly on your website. These efforts include obtaining links to your website from other reputable websites and building more citations, or mentions of your company’s name, address, and phone number which will help determine your ranking just as your content does.
Google My Business
We’ll also review your Google My Business listing and make sure that it’s optimized. Google My Business is the tool Google offers to allow you to “feed” your business information to Google Maps. When you see local map listings in search results, this is where Google pulls that information from and having it set up correctly can have a big impact on how you show up in search results.
One of our favorite sayings is, "You can't manage what you can't measure." Therefore, we measure everything. This gives us pages of data and statistics for each website. On a regular basis we examine this data to look for where we have met our goals, where we have exceeded our goals, where we have improved, and were we need to focus more attention. Once we have a good grasp of how visitors are interacting with your site currently, we can continue on the same path or make adjustments as necessary to capture more visits and drive them through your sales funnel.
Rest assured, your Netvantage team will analyze the data for you and provide you a thourough understanding of how visitors are interacting with your website. We will provide our suggestions are recommendations on steps to move forward to achieve all of your goals. We will never present you with a huge table of numbers and require you to do the analysis.
How plumber SEO is done
As you can tell by now, SEO is a complicated process. Many elements go into a successful plumber SEO strategy. Our process at Netvantage is straightforward and we are more than happy to share the steps that we perform to create a successful SEO strategy for your plumbing business.
Search engine optimization (SEO) audit
As we’ve discussed, SEO focuses on optimizing your website’s content, technical elements, and off-site factors to help you rank better on search engines. We start with a comprehensive SEO site audit that analyzes each page of your website. We then make recommendations based on our research to help your website gain more visibility in search results. Our recommendations could be for changes to body copy, meta titles, meta descriptions, or technical elements to improve your site’s performance. All of our recommendations are based on best practices put forth by Google.
We perform keyword research with the goal of ensuring that your plumbing services align with what local customers are already searching for. This allows us to pinpoint the right terminology to use in your site’s copywriting to make sure you, and your potential local plumbing customers, are speaking the same language. For example, if your business is located in Philadelphia, we do the necessary research to figure out how your market is searching for the services you provide. This could include “plumbers near me”, “plumbing service in Philadelphia”, “Philadelphia emergency plumber”, or other variations of these keywords. Based on our research, we will assign target keywords to be used on the different pages of your website. These recommendations are detailed in your website’s SEO audit. There are two different types of keywords that we will focus on:
- Long tail keywords: This type of keyword refers to a longer, more specific keyword phrase that relates to plumbing. Typically, these keyword phrases will be at least three to four words and are used by potential customers who are further along in the buying process. A few examples of these type of keywords include:
- “electric water heater installation”
- “leaky faucet help”
- “24-hour plumber”
- “tankless water heater installation”
- Location-based keywords: This type of keyword refers to those that pertain to a specific location. Some examples would include:
- “plumbing services Philadelphia”
- “Philadelphia plumber”
As a local business, different SEO elements must be prioritized to gain the right type of visibility and leads. Since your plumbing business only performs jobs in a certain service area, it is essential that you target the right audience. We focus on a few different areas when we work on optimizing your local SEO. These elements include:
- Citations and directories: Citations are business listings on directories and websites that list your company’s name, address, and phone number (referred to by SEOs as NAP). It is crucial to have correct business information across these different listings. Google likes to display information to consumers that they are confident in and one way to build Google’s confidence is through consistent citations. A common issue that many plumbing companies have is inconsistent information or too few listings. Our team can track down and edit listings with out-of-date information as well as create new ones so that Google gains confidence in your data and is more willing to share your business’s information.
- Google My Business (GMB): Google My Business is a tool to let you manage your free business map listing on Google. This is what potential customers will see when searching for your plumbing business on Google Maps or in the Knowledge Graph.
On this listing, you can see important information such as the business name, contact information, website address, hours of operation, and more. This is also where customers can leave Google reviews about your business and services performed. We will follow local SEO best practices as we fully optimize your listing so potential customers can find you more easily when they search.
A huge factor that plays into improved search rankings, visibility, and traffic is great content marketing. With so much information on the internet, it is important to be developing content that consumers actually want to read. Google likes to display high-quality and informative content in search results, so it’s important that your website has content that is up to par with Google’s standards.
Our team at Netvantage will brainstorm and create ideas for content calendars that can be used for the news section or blog on your website. This will prove to potential customers that your plumbing company is well versed in a wide range of plumbing issues and that you stay current on all the latest information in the world of plumbing. Depending on your appetite for writing, our team can simply provide you with writing topics and strategy, or we can produce content for you – it’s entirely up to you.
While technical SEO may appear mystifying, it is a critical SEO element that cannot be overlooked. Ensuring that your website can be properly crawled and indexed by search engines avoids lost traffic and leads, and sets you up for long-term success.
Our team can check and optimize important SEO factors like your XML sitemap, robots.txt file, and page load speeds across your entire website. We can write Schema markup code to help search engines better understand your business and give you a leg-up on your competition.
In today’s world, it is essential that your plumbing business is on some form of social media whether that be Facebook, Twitter, Instagram, and beyond. There are so many potential customers that can be reached by using social media to promote your business. We can help you create a strategy for social media posts on a regular basis and develop and manage ad campaigns to secure more leads for your growing plumbing business.
Pay per click (PPC)
Pay per click marketing like Google AdWords can help you extend your reach to even more customers who are searching for your services. With individualized ad campaigns, we can help you attract and convert more leads. This is a great way to build consistent local traffic and create a funnel of quick leads while your website is being optimized for SEO. Our PPC specialists will take the guesswork out of paid search and build a data-driven approach to local advertising that targets the appropriate audience.
How plumbing SEO has changed over time
Google’s algorithm is constantly changing. The same is true for plumbing SEO. There are continuous updates to ranking factors that influence how SEO should be performed on plumbing websites. To attain and maintain a high ranking on Google, it will take more than implementing a single tactic to be successful. That’s where our experienced team comes into play. We stay up to date on the latest Google trends and algorithms so that your plumbing website is always up to date with the latest techniques.
Ready to let us handle your plumbing SEO?
Interested in seeing what we are all about and how we can perform as an SEO provider for your plumbing business? Our team is standing by and ready to talk with you about your business goals. Whether you have questions for us or are ready to get started, just fill out the contact form or call us at 1-877-204-0234.
Plumber SEO FAQ
No matter how hard we try, we we don't think we could ever anticipate all of your questions about SEO for plumbers. Regardless, we strive to do our best! So, read on below to answer some of the most commonly asked questions about SEO for plumbers!