Losing patients with your website?
You’ve spent the money on a website, shouldn’t it help you grow your business? Many dentists find themselves disappointed with their ROI on a website not because they have a poor website, but because the company who built it aren’t experts in providing dental SEO services, or SEO in general for that matter. Netvantage Marketing is a company that solely focuses on SEO, and it’s what we do best. We’re not a dental web design company that moonlights as a dental SEO company, this is the only thing we do. This focus allows us to direct all of our resources towards staying on top of the latest and greatest trends in local SEO to help your dental practice improve its rankings on Google, gain more traffic, and most importantly, land more new patients.
Why choose Netvantage for your dental SEO services?
It can be mind-numbing trying to sift through the sales pitches that dental SEO marketing companies throw at you on their website, in emails, and over the phone. What makes Netvantage different is that we’re not pushy and we’re not afraid to let you see behind the curtain. While you might not have a deep understanding of SEO or online marketing, we’re happy to break down what we’re doing and why we’re doing it so you can make sense of how your money is being spent.
Did we mention search marketing is all we do? We've done so much work in search engine optimization for dentists that we've written the definite guide to dental SEO. Meanwhile, most “do it all” companies make their money on building websites because that’s what they’re good at. But as it turns out, when your expertise is in design, that doesn’t give you time to keep up on the latest trends and changes in search engine algorithms. Using SEO tactics from 2015 on your dental website isn’t going to cut it today. You need someone who knows what’s happening RIGHT NOW, and that’s us.
If you’re not measuring, what’s the point?
One thing that we see all too often in SEO and dental marketing in general is a lack of measurement. If you’re going to be spending money with an SEO expert or a dental SEO marketing company you need to have some key metrics you’re tracking to see if you’re making progress. We’re business people at Netvantage, so when we begin our SEO process we look for every opportunity to identify and track key performance metrics. This can include items such as:
- Contact forms completed
- Downloads of forms
- Appointments scheduled
- Phone calls
- Requests for driving directions
- Overall website traffic and traffic from search engines
- Search engine rankings for target keywords
Each month we provide our clients with a report on key metrics that allows us to keep an eye on trends and spot new opportunities and areas to improve.
We’re leaders in SEO
Our staff has contributed to leading SEO publications like Moz.com and Search Engine Journal because we’ve been on the front lines of SEO for more than a decade. We’ve even developed popular tools used by other SEOs like our Domain Hunter Plus extension for Google Chrome. How many other dental SEO companies have this kind of street cred?
How dental website SEO is done
We like to tell people that it doesn’t take a rocket scientist to do SEO and truly it doesn’t. With enough time on task, anyone can do this job, but you’re busy growing your practice, so you probably don’t have time to spend on SEO. That’s why we exist. Our process is pretty straightforward, but it’s also very effective. Here are the basics:
Keyword research. We do the research to align the services your practice provides with how potential patients are searching for those services. If your practice is in Naperville, Illinois we’ll find out if more people in your market are searching for “family dentist near me” or “dentist in Naperville”. Depending on the results, it may change the focus of our efforts.
SEO audit. With our keyword research in hand, we can then go through your site and make recommendations page by page with target keywords selected for each page. We may add, edit, or remove copy and also make recommendations to your page’s meta data, and technical elements to fully optimize it for the selected target keywords. Our audit will also look at technical aspects of SEO which Google and the other search engines take into account like your site speed, schema data, and broken links.
Google My Business optimization. Google’s map listings are fed by data from Google My Business, their local business platform. Our team will optimize your listing so that it checks all the boxes Google is looking for in local listings.
Reviews. According to BrightLocal’s study on online reviews, 86% of people read reviews for local businesses, but only 40% of consumers will look at reviews that have been written in the past two weeks. Reviews are the new word-of-mouth, making it important to regularly get more reviews on Google My Business and other platforms. Do a search for your dental practice:
- How many reviews do you have?
- Are the reviews recent or outdated?
Recent reviews can help your business appear trustworthy. If your business is lacking reviews, we can help you land more reviews so everyone can see the proof of the quality of your work.
Citation building. For local rankings, Google likes to have confidence that the information they’re sharing is correct. One of the key things they take into account is the consistency of your citations. What are citations? They are your business’s name, address, and phone number. If Google sees that these elements are very inconsistent around the web they won’t have much confidence in sharing this information when people are looking for a nearby dentist to visit or call. Our team will hunt down incorrect citations and help build new, accurate ones to help build confidence in your data.
Content development. Having fresh, relevant content also helps search engines build trust in your site. Our team will work with you to develop a content calendar of topics for your blog or news section to let everyone know that you’re in the loop on the latest and greatest topics in the world of oral health. This content will help lure in more visitors from search engine traffic and also help your site attract more links from other sites - another factor Google considers in its rankings.
Link building. As mentioned above, search engines have more trust in sites that have more links pointing at them. We’ll find the right local directories and niche sites where your practice should be listed and also continuously look for new opportunities to gain links with the new content we develop.
Ongoing review and reporting. Each month we’ll supply you with a detailed report of our progress and assess where we need to improve while also identifying new opportunities to build better rankings, gain more traffic, and gain more patients for your practice.
SEO articles of interest
Our team is constantly sharing valuable marketing advice for dentists and dental marketers. Check out some of our most popular posts related to dental marketing below.
- How to do dental SEO keyword research
- Ideas for dental Facebook posts
- Dental newsletter content ideas
- How dentists can get more Google reviews
- Why citation building is important for dentists
- Google My Business tips for dentists
Are you ready to grow your practice?
If you’re tired of your current dental marketing SEO provider, or you just want someone to shoot you straight, give us a call and we’ll be happy to answer your questions and walk you through our process. We know that going to the dentist doesn’t have to be painful, and it shouldn't be painful for a dentist to get some high-quality SEO service. Give us a call at 1-877-204-0234 or fill out the contact form below to send us an email.