Let Your Website Attract New Clients
You’ve already made a significant investment into creating a website for your firm, shouldn’t it be helping to attract new clients and cases? Many lawyers become disappointed in how their website performance is stacking up against competitors as they aren’t found in search engine rankings. In the very competitive legal market, it has become more important now than ever to gain a competitive advantage to get ahead. Your firm can make this happen through local SEO services. Netvantage Marketing is a company that solely focuses on search marketing, and that’s why our services are the best in class. We’re not a lawyer specific web design company that masquerades as SEO experts. We are entirely focused on search marketing and SEO. This focus allows us to direct all of our resources towards staying on top of the latest and greatest trends in local SEO to help your law firm improve its exposure and rankings on Google, gain more traffic, and most importantly, land more new potential clients.
Why Choose Netvantage for Your Lawyer SEO Services?
Many firms dread the endless sales pitches from lawyer SEO companies that come by phone and email. It’s typical for many firms to receive two or three emails or calls each week getting pushed by some overzealous sales team. What makes Netvantage different is that we’re not salesy and we’re not afraid to let you see behind the SEO curtain. While you might not have a deep understanding of SEO or internet marketing, we’re happy to break down our digital marketing strategy and all of our tactics so you can make sense of how your marketing dollars are being spent.
Did we mention search marketing is all we do? Most full-service marketing companies make their money on building websites because that’s what they’re good at. But as it turns out, when your expertise is in design, that doesn’t give you time to keep up on the latest trends and changes in search engine algorithms. Using SEO tactics from 2015 on your law firm website isn’t going to cut it today. You need a team who knows what is currently happening in the world of Google, and that’s us.
If You’re Not Measuring, What’s the Point?
One thing that we see all too often in SEO and marketing in general is a lack of measurement. If you’re going to be spending money with a lawyer SEO expert or a law firm SEO marketing agency you need to have some key metrics you’re tracking to see if you’re making progress. We’re business people at Netvantage, so when we begin our SEO process we look for every opportunity to identify and track key performance metrics that drive SEO results. This can include items such as:
- Contact forms completed
- Downloads of forms
- Appointments scheduled
- Phone calls
- Requests for driving directions
- Overall website traffic and traffic from search engines
- Search engine rankings for target keywords
Each month we provide our clients with a report on key metrics which allows us to keep an eye on trends and spot new opportunities and areas to improve.
We’re Leaders in SEO
Our staff has contributed to leading SEO publications like Moz.com and Search Engine Journal because we’ve been on the front lines of SEO for more than a decade. We’ve even developed popular tools used by other SEOs like our Domain Hunter Plus extension for Google Chrome. How many other SEO companies have this kind of street cred?
How Lawyer Website SEO is Done
We like to tell people that it doesn’t take a rocket scientist to do SEO and truly it doesn’t. With spending enough time on SEO tasks anyone can do this job, but you’re busy growing your practice, so you probably don’t have the time to spend. That’s why we exist. Our process is pretty straightforward, but it’s also very effective. Here are the basics:
Keyword research. We do the research to align the services your firm provides with how potential clients are searching for those services. If your law firm is in Chicago, Illinois we’ll find out if more people in your market are searching for “law firm near me” or “lawyer in Chicago''. Depending on the results, it may change the focus of our efforts.
SEO audit. With our keyword research in hand we can then go through your site and make recommendations page by page with target keywords selected for each page. We may add, edit, or remove copy and also make recommendations to your page’s meta data, and technical elements to fully optimize it for the selected target keywords. Our audit will also look at technical aspects of SEO which Google rankings and the other search engines consider such as your site speed, schema data, and broken links.
Google My Business optimization. Google’s map listings are fed by data from Google My Business, their local business platform. Our team will optimize your listing so that it checks all the boxes Google is looking for in local listings. If your law firm has more than one location, we will optimize those as well.
Reviews. According to BrightLocal’s study on online reviews, 86% of people read reviews for local businesses, but only 40% of consumers will look at reviews that have been written in the past two weeks. Reviews are the new word-of-mouth, making it important to regularly get more reviews on Google My Business and other platforms. Do a search for your law firm:
- How many reviews do you have?
- Are the reviews recent or outdated?
Recent reviews can help your business appear trustworthy. If your business is lacking reviews, we can help you land more reviews so everyone can see the proof of the quality of your work.
Citation building. For local rankings Google likes to have confidence that the information they’re sharing is correct. One of the key things they take into account is the consistency of your citations. What are citations? They are your business’s name, address, and phone number. If Google sees that these elements are very inconsistent on the web, they won’t have much confidence in sharing this information when people are looking for a nearby lawyer to visit or call. Our team will hunt down incorrect citations and help build new, accurate ones to help build confidence in your data.
Content development. Having fresh, relevant content also helps search engines build trust in your site. Our team will work with you to create a content calendar of topics for your blog or news section to let everyone know that you’re in the loop on the latest and greatest topics in the world of law. This content will help lure in more visitors from search engine traffic and also help your site attract more links from other sites - another factor Google considers in its rankings.
Link building. As mentioned above, search engines have more trust in sites that have more links pointing at them. We’ll find the right local directories and niche sites where your practice should be listed and also continuously look for new opportunities to gain links with the new content we develop.
Ongoing review and reporting. Each month we’ll supply you with a detailed report of our progress and assess practice areas where we need to improve while also identifying new opportunities to build better rankings, gain more traffic, and gain more patients for your firm.
Are You Ready to Grow Your Firm?
If you are ready for an honest approach to SEO, give us a call and we’ll be happy to answer your questions and walk you through the process. We know how challenging acquiring new clients can be in the competitive environment of law firms. While referrals and world of mouth is a huge factor for lawyers, the web is an increasingly powerful way to generate quality leads for your practice. Give us a call at 1-877-204-0234 or fill out the contact form below to send us an email.