When potential clients search for a law firm, can they find you?
You’ve already made a significant investment in creating a website for your firm, shouldn’t it be helping to attract new clients and cases? Many lawyers become disappointed in how their website performance is stacking up against competitors as they aren’t found in search engine results when people search for their practice areas. In the very competitive legal market, it has become more important now than ever to gain a competitive advantage online.
Your firm can get the edge it needs with local lawyer SEO services. Netvantage Marketing is a company that solely focuses on search marketing, and that’s why our services are the best in class for law firm SEO. See how our SEO strategy sets us apart and can also give your firm the boost it needs online.
While you may not know the ins and outs of lawyer SEO practices, our team does, and we have been doing this since 2008. Unlike other digital marketing agencies, we only focus on search marketing campaigns. We’re not web designers or email marketers that dabble in SEO, this is all we do. Our reputation is such that we don’t do any outbound marketing, the clients come to us. That’s why we won’t give you a hard sell or push you into services you don’t need.
The overzealous sales teams at other marketing firms are out to secure you as a client and aren’t always focused on what’s truly best for your firm. The reality is that while lawyer SEO may be similar on the surface for any firm, each campaign is unique in execution and the goals they are trying to achieve. That’s why at Netvantage we take all the time it takes to understand your firm inside and out to create a law firm SEO project plan that will achieve your goals.
Our perspective on SEO for lawyers and law firms
We often hear the phrase “it doesn’t take a rocket scientist to learn SEO” and we are here to tell you that there is truth behind that statement. Anyone can learn SEO and all the tactics and knowledge that surrounds it, but do you have time? We understand how demanding the law environment is and you probably don’t have extra time on your hands to dedicate to learning SEO every day, right? That’s where we come in. Netvantage can take care of your law firm’s website and do the dirty work for you. Along the way, we will take the time to explain each step of our process to you so that you understand where your valuable marketing dollars are being spent.
How attorney SEO is done
We often hear the phrase “it doesn’t take a rocket scientist to learn SEO” and we are here to tell you that there is truth behind that statement. Anyone can learn SEO and all the tactics and knowledge that surrounds it, but do you have time? We understand how demanding it can be working in the legal field and that you and your team probably don’t have extra time on your hands to dedicate to learning SEO every day. That’s where we come in. Netvantage can take care of your law firm’s website and do the dirty work for you. Along the way we will take the time to explain each step of our process to you so that you understand where your valuable marketing dollars are being spent.
We start out our engagement with client discovery to learn about your business and your goals. Once we know what you're trying to achieve and who your target clients are, we begin keyword research. What is that? Keywords are the specific terms that people use to search for something on search engines like Google. For example, if your law firm is in Chicago, Illinois we’ll see just how many people in your market are searching for all of the different variations of your practice area. Maybe some people are searching for “family law firm near me” while others are using “family lawyer in Chicago.” Depending on what we find in our research, this will help us make data based decisions as we work through our SEO audit of your website and decide which keywords to focus on.
With our “keyword map” in place, we can continue with our SEO audit. This is an in-depth qualitative and technical review of your website with many elements taken into consideration. Our team will look at everything from your site’s coding and structure to the copywriting on individual pages. From here, we will make our recommendations based on SEO best practices to make your site as search engine friendly as possible. This can include everything from reducing your image sizes to improve site speed to fixing page titles. These recommendations are the meat and potatoes of our work and the foundation for your SEO success.
Being a local business, another important aspect that we look at is your Google My Business listing. Our team will help you verify your listing if you haven’t already done so and review every aspect of your listing to make sure you’re providing the most accurate and detailed data possible. If you want to be a part of Google’s local pack listings it’s critical that your Google My Business listing is set up correctly. We also work with you to acquire more reviews to your listing. We all know that reviews are one of the first things we check when considering which law firm to do business with. That’s why we work with you to develop a plan to continuously grow the quantity and quality of your firm’s reviews.
Once our audit is complete, we will review the results to see where the next opportunities may lie and build a plan of attack for which tactics to apply next. Oftentimes this includes link building, or link earning. Google prefers websites that have quality links pointing back at them. We will go through and find the best directories and high-quality sites that will link to your website. This will help improve the trustworthiness of your website and increase your rankings in search engine results. We will continuously search for new places to submit your website in order to gain new links.
Another popular service is citation cleanup and creation. Citations are listings of your firm’s name, address, and phone number (NAP). If your business has moved or changed its name, it’s very likely that incorrect data is floating around the web making it difficult for Google to have trust in your business’s contact and location information. Our team has the tools to help track down these issues and get them fixed. With more consistent information, Google and other search engines will have more confidence in displaying your firm in localized search results.
These are just a few of the things that our team at Netvantage can help you with to improve your law firm’s SEO. We also work with clients on developing new content for their blogs or resource pages as well as providing ongoing SEO reviews and reporting.
Is your firm ready to be found on Google?
Our dedicated staff at Netvantage are always here to answer any questions you might have about SEO and what we can do for your business. We’re more than happy to walk you through the process so that you can understand our services before you decide to spend your money. If you’re ready to talk you can contact us at 1-877-204-0234 or fill out the contact form below to send us a message. We look forward to hearing from you.