Is your website helping you build new business?
As a contractor, you may feel as if you have better and more important things to dedicate your time to than learning about SEO for contractors like yourself. That’s where we come in. Don’t find yourself disappointed with your current website performance and not being able to find yourself in search results. Here at Netvantage Marketing, we are a company that focuses solely on SEO and helping your business rank higher on Google because it’s what we do best. We are not a website design company that disguises ourselves as SEO experts. We put our entire focus on search marketing which allows us to utilize all of our resources for increasing your visibility on Google and the other search engines. We stay up to date and on top of all the latest and greatest trends in the world of local search that can help your contractor business improve rankings, gain more traffic, and above all, land new jobs.
Why choose Netvantage for your contractor SEO services?
Many general contractors receive sales pitch after sales pitch that contractor SEO companies throw their way in emails, over the phone, and more. At Netvantage, we’re not going to beat you over the head with aggressive sales pitches, but we enjoy being completely transparent with you and walking you through our process. Even if you don’t have a complete understanding of contractor SEO and what all it entails, we’re happy to break down what we’re doing and why we’re doing what we’re doing so you understand how your money is being spent and what you can expect.
The reason we’re so good at search marketing is because it’s the only service we offer. Your typical “do it all” companies are usually just web designers and developers whose expertise lies in designing and building sites, not marketing them. And, as it turns out, if your main expertise is in design you don’t have the extra time to keep up with the latest SEO trends and constant changes. Implementing 2015 SEO tactics on your contractor website isn’t good enough. If you’re behind the curve with your SEO you won’t stand a chance against your competition. You deserve a team of professionals who know and understand the current happenings in the world of Google, and that’s us.
Measure twice…also applies in SEO
Where many SEO campaigns fall short is when it comes to measuring results. As a contractor who is investing into having someone enhance your SEO, you should have a baseline measurement of where things are going. This will set a benchmark to see if progress is being made or not. Our team at Netvantage will work towards identifying the best opportunities for your business along with tracking key metrics. These metrics could include items such as:
- Site visitor engagement
- Contact forms completed
- Phone calls
- Requests for driving directions
- Overall website traffic and traffic from search engines
- Search engine rankings for target keywords
Each month, we create an internet marketing report for our clients that analyzes key metrics to keep an eye on trends and identify any areas that need improvement. We understand that as a contractor, your work can be seasonal depending on the weather. Therefore, when we work with contractors, we take it one step further to measure in the context of monthly, quarterly, and year to year numbers so that your progress can truly be measured “apples to apples”.
We are thought leaders in SEO
Not only do we have staff members who’ve shared their knowledge with SEO leading publications such as Moz.com and Search Engine Journal, but we’ve also created our own SEO tools like our Google Chrome extension, Domain Hunter Plus, that have been used by thousands of industry professionals. We’ve been hard at work building a reputation in this industry since 2008 and our experience makes us well equipped to take on your contractor SEO work.
How contractor SEO is done
Our team will often tell clients that doing search marketing doesn’t take a genius and we’re being honest, it really doesn’t. If you have extra time on your hands we’re sure you could pick up the basics of SEO. However, we understand that you have a lot on your plate as a contractor and you don’t have additional hours in your day to dedicate to learning SEO. That’s what Netvantage is for! We make our SEO process transparent and direct so you can understand what we’re doing and why. Take a look at some of the basics:
Keyword research. The first step in doing SEO is figuring out how your customers are searching for your services. We do our homework to find out what potential customers are looking for and then align those keywords with the proper pages on your site. Say you have a contracting business in Louisville, Kentucky – we’ll do the research to discover whether potential clients in the area are using “contractor near me” or “contractor in Louisville” when they search. Then we’ll recommend changes to your site to best target the most valuable terms.
SEO audit. Once we have the initial keyword research completed, our next step involves analyzing your website to make our recommendations about each page’s site content, meta data and technical elements. This could include edits, additions, or removing content. Technical SEO items we’ll review are critical to Google as well such as your site’s speed, broken links, and structured data.
Google My Business optimization. Have you ever wondered where Google gets business information to feed their map listings? Well, it all comes from their free business platform called Google My Business. Our team is experienced in optimizing these listings to meet Google’s requirements and increase your chances of displaying in local search results.
Reviews. Getting reviews from your customers is the new word of mouth. Studies have been done to show that almost all people searching for a new business will take a look at the reviews before making a decision. This means that it’s crucial to have your customers leave reviews on your Google My Business listing. Go ahead and do a Google search for your own contracting business and ask yourself:
- How many reviews do I have?
- Are any of the reviews recent?
If you found that your business doesn’t have many reviews or any recent reviews to help establish trust with potential customers our team can help you change that.
Citation building. When a local business shows up on Google’s results with a map listing, they share its name, address, and phone number. As a consumer, nothing is more frustrating than getting a wrong number, driving to an old address, or finding out that you called the wrong business. Google takes this seriously as well, they want to display accurate information to users, and to verify that their data is good they look at third party sources for your name, address, and phone number. In the SEO world, this data is referred to as a citation. If Google sees a trend in misinformation and inconsistencies across the web, they are unlikely to trust your business and will likely bury you behind more trusted contractors in local search results. At Netvantage, we can find all your business’s citations across the web and hunt down the ones that are incorrect and get them fixed to help re-establish trust with Google.
Content development. Great content can make a huge difference in your website’s performance. Our experts will work alongside your team to brainstorm relevant ideas to create a content calendar so we can generate consistently engaging content that both customers and search engines will love.
Link building. We’ve already mentioned it, but having Google trust your website is extremely important. This trust can be increased by attracting more links to your site. Google looks at links like votes. The more trusted websites that link to you are seen as votes of confidence that your website is one they should trust as well, which means they’re more likely to rank you above your competitors with fewer and less trusted links.
Ongoing review and reporting. A monthly report is part of the process at Netvantage. Every month you’ll receive a carefully crafted report that details the progress we’ve made along with potential areas for improvement and new opportunities.
Are you ready to grow your business?
Are you sick of wasting your time and money going back and forth with your current SEO provider? Or maybe you just want an honest review of your website? Then feel free to call us at 1-877-204-0234 or complete the contact form below and we’ll be glad to speak with you to further explain how our SEO process can help you grow your business.