Is Your Website Helping You Build New Business?
As a contractor, you may feel as if you have better and more important things to dedicate your time to than learning about SEO for contractors like yourself. That’s where we come in. Don’t find yourself disappointed with your current website performance and not being able to find yourself in search results. Here at Netvantage Marketing, we are a company that focuses solely on SEO and helping your business rank higher on Google because it’s what we do best. We are not a website design company that disguises ourselves as SEO experts. We put our entire focus on search marketing which allows us to utilize all of our resources for increasing your visibility on Google and the other search engines. We stay up to date and on top of all the latest and greatest trends in the world of local search that can help your contractor business improve rankings, gain more traffic, and above all, land new jobs.
Why Choose Netvantage for Your Contractor SEO Services?
Many general contractors receive sales pitch after sales pitch that contractor SEO companies throw their way in emails, over the phone, and more. At Netvantage, we’re not going to beat you over the head with aggressive sales pitches, but we enjoy being completely transparent with you and walking you through our process. Even if you don’t have a complete understanding of contractor SEO and what all it entails, we’re happy to break down what we’re doing and why we’re doing what we’re doing so you understand how your money is being spent and what you can expect.
Did we mention that search marketing is all we do? Your typical “do it all” companies make a majority of their profits on actually building websites because that is what they’re good at. However, it turns out that if your main expertise is in design, you don’t have the extra time to stay up to date on all the latest SEO trends and constant changes in search engine algorithms. Using 2015 SEO tactics on your contractor website isn’t going to cut it - you won’t even stand a chance against your competition. You deserve a team of professionals who know and understand the current happenings in the world of Google, and that’s us.
Measure Twice…Also Applies in SEO
Something that we see frequently in SEO campaigns and digital marketing in general is a lack of measurement. As a contractor, if you’re going to be spending your money with a professional, you should have at least a few key metrics to track to set a benchmark for if any progress is being made or not. We’re businesspeople at Netvantage, so through our SEO process we work towards identifying the best opportunities and tracking key performance metrics. This can include items such as:
- Site visitor engagement
- Contact forms completed
- Phone calls
- Requests for driving directions
- Overall website traffic and traffic from search engines
- Search engine rankings for target keywords
Each month, we create an internet marketing report for our clients that analyzes key metrics to keep an eye on trends and identify any areas that need improvement. We understand that as a contractor, your work can be seasonal depending on the weather. Therefore, when we work with contractors, we take it one step further to measure in the context of monthly, quarterly, and year to year numbers so that your progress can truly be measured “apples to apples”.
We Are Thought Leaders in SEO
Our staff has contributed to leading industry publications like Moz.com and Search Engine Journal because we’ve been on the front lines of SEO for more than a decade. We’ve even developed popular tools used by other SEOs like our Domain Hunter Plus extension for Google Chrome. How many other accounting SEO companies have this kind of street cred?
How Contractor SEO is Done
We like to tell people that it doesn’t take a brain surgeon to learn SEO and it truly doesn’t. As long as you have enough time on your hands, anyone can do SEO. However, we understand that you have a lot on your plate as a contractor, therefore you don’t have the extra time to spend on SEO. That’s why we are here. Our SEO process is pretty straightforward and effective at the same time. Here are the basics:
Keyword research. We conduct the necessary research that will align the services you provide as a contractor with how potential clients are searching for those services. If your contractor business is located in Louisville, Kentucky we’ll do the research to find out if potential clients in your market are searching for “contractor near me” or “contractor in Louisville”, and any other potential combination related to contractor services. Depending on what we find out, it may change the focus of our efforts.
SEO Audit. Once we have the initial keyword research completed, we can then go through your website and make our recommendations about your page’s meta data and any technical element that needs improvement to fully optimize for the target keywords we selected for each page. We may edit, add, or remove any content necessary to optimize your website. Our audit with also take a look at important technical aspects of SEO that Google and other search engines take into account such as your site’s speed, broken links, and schema data.
Google My Business optimization. Map listings on Google are fed by data from Google My Business which is their local business platform. Our team will optimize your Google My Business listing so that it is optimized for local SEO and that it also checks off all of the necessary boxes Google is looking for.
Reviews. According to BrightLocal’s study on online reviews, 86% of people read reviews for local businesses, but only 40% of consumers will look at the reviews that have been written in the past two weeks. Reviews are the new word-of-mouth, which makes it incredibly important for your contractor business to regularly get reviews on Google My Business and other platforms. Do a search for your contractor business:
- How many reviews do you have?
- Are the reviews recent or outdated?
Recent reviews will greatly contribute to making your business look trustworthy. Therefore, if your business is lacking reviews, we can help you get more reviews from customers so that everyone who searches for your business can see the proof of the quality of your work.
Citation building. For local rankings, Google likes to have confidence in the information that they are sharing is accurate. One of the key things that is taken into account is the consistency of your citations. What are citations? They consist of your business’s name, address, and phone number. If Google finds that this information widely varies across the web and is not the same for everything, they won’t have much confidence in sharing your information with users who are searching for contractor services. Our team will find all of your business’s citations across the web and hunt down the ones that are incorrect to make the necessary changes to ensure your citations have consistent information throughout the web.
Content development. It’s important to have fresh and relevant content so that search engines build trust and confidence in your website. Our team will work with you to brainstorm and create a content calendar of relevant topics for your blog or news section that lets everyone know that you’re in the loop on the latest and greatest topics in the world of contractors. This curated content will help to lure in more visitors to your site from search engine traffic and also help your site attract more links from other sites - another important factor that Google considers for rankings.
Link building. As mentioned above, search engines will have more trust and confidence in sites that have links pointing at them. We’ll also find the best fit local directories and other niche sites where your business should be listed. In addition to this, our team will continuously search for new opportunities to gain links to your site with the content that we develop.
Ongoing review and reporting. Each month, we will provide your business with a detailed report of our progress and assess where we need to improve while also uncovering new opportunities to increase your online presence and lead generation with the new content we develop.
Are You Ready to Grow Your Practice?
If you’re tired of your current contractor marketing SEO provider, or you just want someone to shoot you straight, give us a call and we’ll be happy to answer your questions and walk you through your process. Give us a call at 1-877-204-0234 or fill out the contact form below to send us an email.