What to Know About Using TikTok for Digital Marketing

It seems like almost overnight TikTok took over the internet and smartphones of many people across the world. The platform gives creative people the opportunity to make short reels that capture the attention of those watching similar to the, now no longer operating, Vine platform. While Vine was mostly used to create funny, short videos, TikTok has tapped into an entirely new space of also being a platform for businesses to advertise. Whether you use this app yourself or perhaps your children do, it has clearly made its way into the daily social media routines of many people. With over 800 million active users worldwide, it’s hard to brush this under the table as a business owner without at least looking into how it could help expand your customer reach. Here are some of the important things you should know about TikTok when deciding whether or not it should be a part of your digital marketing strategy.

How Artificial Intelligence Helps Promote Content

We’re all pretty aware of artificial intelligence (AI) and how it’s used in many different industries to create better results. The same is true for TikTok. The specialized AI algorithm helps you as a business user to get a better understanding of consumer preferences, likes, and more. In return, this helps give you valuable insights into how your content should be promoted and to what audiences will most likely engage with your content. From there, it will promote your content to these specified target audiences for you. On the other hand, when creating your short videos, AI comes into play to help you build the videos and incorporate music, special filters, and other enhancements. Therefore, even if you are new to using TikTok, AI makes it easy to start creating your own content.

The Addicting Appeal

In a world of billions of people using at least one social media platform every day, it can become easy for a person to become addicted. This absolutely holds true for the TikTok platform with the short, thrilling videos! Most people have very short attention spans which creates the ideal scenario as content on TikTok being limited to 15-60 second clips. These short videos paired with the AI algorithm is the perfect storm for getting your content to reach the right audiences and them in return engaging with the content. Return on investment (ROI) is king when it comes to a digital marketing strategy as you want your promoted content to actually be engaged with, not just simply seen with no action. TikTok is a great platform to achieve this for your business!

TikTok’s Audience

If you aren’t familiar with TikTok, you may make an assumption that only the younger generation is on this platform. However, you will be surprised to learn that both younger and older generations actively use this app. The average age range of users is 18-34 years old with a quarter of users in the 45-64 years old range. These statistics create many opportunities for businesses to get their content to their intended audience whether that might be younger or older people. This provides business owners to create content that can be effectively targeted to your specific audience’s age range. Again, with the help of AI, this “dirty work” is done for you already and your content will be pushed to these audiences without extensive research about consumer demographics on your part. Thanks, AI!

Easy to Use Platform

Deciding to start promoting your business on a new to you platform can be overwhelming and time-consuming until you get the hang of it. While this still holds true for TikTok, it still has a much easier to use interface and creative platform for both users and consumers. Not a pro video editor? No need to worry as this platform makes it seamless to upload your videos and successfully edit, add filters, and even a song to your content. You don’t have to be a genius when it comes to video editing with the help of TikTok.

So, is TikTok worth your time?

Even though the user base of TikTok is huge, many businesses and marketers have still not taken the leap to utilize this platform. That gives you the opportunity to still be an early adopter when it comes to promoting your business on TikTok. It has already paid off for a wide variety of people who decided to take the plunge early. If your current digital marketing strategy isn’t providing the ROI you want to have, dabbling into the world of TikTok might not be a bad idea. The worst that can happen is that you spend time creating content and the best is that your content goes viral. Worth a shot? I think so. Comment below to let us know why not or why you have decided to use TikTok in your digital marketing!

Kelli Kaufman

Kelli joined the Netvantage Marketing team as a Junior Search Analyst in April 2018. She assists the search engine optimization team as well as managing clients' social media accounts.

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