WordPress is one of the most popular content management systems for both personal and business websites. However, what many people fail to realize is that there are two different versions: […] Read More
Posts Tagged: search engine optimization
Search Engine Optimization vs. Pay-Per-Click
A common question in online marketing is: “What is the difference between search engine optimization (SEO) and pay-per-click (PPC)?” Then there is the follow-up question: “Which one is better for […] Read More
Using the Ad Preview Tool in PPC and Local SEO
Of all of the tools available in search marketing, the one that I use quite a bit in both SEO and PPC is the Ad Preview Tool. The Ad Preview […] Read More
Search Scoop: Week of June 2nd
Happy Monday! It’s finally June and hopefully the weather in Michigan continues to feel like it! Here are this week’s Search Scoop articles: Google Panda vs. Google Penguin Updates — As an […] Read More
Search Scoop: Week of April 21st
Happy Monday! Here are this week’s Search Scoop articles: Long-Tail Keyword Research on Deadlines – How to Find Hot Phrases on the Fly: The power of the right headline and […] Read More
Search Scoop: Week of March 17th
Happy St. Patrick’s Day! Here are this week’s Search Scoop links: The Short Cutts – A new resource put together by ClickConsult that’s collected all videos posted by Matt Cutts, head of […] Read More
Why Did Google Update PageRank?
It was a pretty normal Friday for me, when I read a news update from Search Engine Watch: Surprise! Google Updates PageRank Just in Time for Christmas. I can’t think […] Read More
Is Google Stealing Your Traffic?
In the past couple of years one of the things I’ve found most amazing is Google’s ability to provide better data while I do less work. For example, if you […] Read More
My Review Of Citation Labs’ Link Prospector
“It’s awesome. Thanks for coming out, please remember to tip your server.” If you’re a link builder that hasn’t used this tool yet I suggest you stop reading and just […] Read More