Let Your Website Attract New Clients
Within the HVAC industry, many professionals do not realize the complete benefit of HVAC SEO until you’ve invested in a new website. Many HVAC professionals find themselves disappointed with their website performance because they can’t find themselves on search engines after they’ve spent the money to build a new site. Netvantage Marketing is a company that only focuses on SEO, and it’s what we do best. We’re not an HVAC specific web design company that disguise ourselves as SEO experts. We are entirely focused on search engine marketing. This focus allows us to direct all of our resources towards staying on top of the latest and greatest trends in local SEO to help your HVAC company improve its exposure and rankings on Google, gain more traffic, and most importantly, land more jobs.
Why Choose Netvantage for Your HVAC SEO Services?
HVAC companies get bombarded with emails and phone calls from online marketers and SEO companies pitching their services. It can be exhausting. What makes Netvantage different is that we’re not pushy and we’re not afraid to let you see what goes on behind the scenes. While you might not have a thorough understanding of SEO or online marketing in general, we’re happy to break down the different things that we are doing and why we’re doing it so you can make sense of how your money is being spent.
Did we mention that search marketing is all we do? Most “one-stop-shop” companies make their money on website design because that’s what they’re good at. But as it turns out, when your expertise is in design, that doesn’t give you time to keep up on the latest trends and changes in search engine algorithms. Using SEO tactics from 2015 on your HVAC website isn’t going to help you be successful in today’s world. You need a company that knows what’s happening RIGHT NOW, and that’s Netvantage.
If You’re Not Measuring, What’s the Point?
One thing that we see frequently in SEO and HVAC marketing is a lack of measurement. If you are spending money to receive HVAC SEO services, you need to have some key metrics you’re tracking to see whether or not you’re making progress. We’re business people at Netvantage, so when we begin our SEO process we look for each and every opportunity to identify and track key performance metrics. This can include items such as:
- Contact forms completed
- Downloads of forms
- Appointments scheduled
- Phone calls
- Requests for driving directions
- Overall website traffic and traffic from search engines
- Search engine rankings for target keywords
Each month we provide our clients with a detailed report on the key metrics specified which allows us to keep an eye on trends and spot new opportunities and areas to improve.
We’re Leaders in SEO
Our staff at Netvantage has contributed to well-known and popular SEO publications including Moz.com and Search Engine Journal because we’ve been on the front lines of SEO for more than a decade. We’ve even developed popular tools used by other SEOs like our Domain Hunter Plus extension for Google Chrome. How many other HVAC SEO companies have this kind of street cred?
How HVAC Website SEO is Done
We like to tell people that it doesn’t take a rocket scientist to do SEO and truly it doesn’t. With enough time and effort, anyone can do this job. However, we understand that you’re incredibly busy growing your HVAC business, so you probably don’t have time to spend on SEO. That’s why we are here. Our HVAC SEO process is pretty straightforward, but at the same time it’s also very effective. Here are the basics:
Keyword research. We do the research to coordinate the HVAC services your business provides with how potential clients are searching for those services. If your business is located in Paducah, Kentucky we’ll find out if more people in your market are searching for “HVAC professional near me” or “HVAC contractor in Paducah.'' Depending on the results, it may change the focus of our efforts.
SEO audit. After we perform keyword research, we can then analyze your website and make our recommendations page by page with specific target keywords that we select for each page. We may add, edit, or remove content on your website while also making other recommendations to your page’s meta data, and technical elements to fully optimize it for the selected target keywords. Through our audit, we will also take a look at a few technical aspects of SEO that are important to Google and the other search engines that take into account like your site speed, schema data, and broken links.
Google My Business optimization. A Google My Business Listing for your HVAC business is crucial to the success of your business and getting new jobs. Google’s map listings are fueled by data from Google My Business, their local business platform. Our team will optimize your business listing and make sure that it fulfills all Google requirements for their local listings.
Reviews. According to BrightLocal’s study on online reviews, 86% of people read reviews for local businesses, but only 40% of consumers will look at reviews that have been written in the past two weeks. Reviews are the new word-of-mouth, making it important to regularly get more reviews on Google My Business and other platforms. Do a search for your HVAC company:
- How many reviews do you have?
- Are the reviews recent or outdated?
Recent reviews can help your business look trustworthy to potential customers. If your company is short of reviews, we can help you receive more reviews from customers so that everyone can see the proof of the quality of your work.
Citation building. For local rankings, Google likes to be certain that the information they’re sharing with users is correct. One of the key aspects that they look at is the consistency of your business citations. What are citations? They consist of your business’s general information including the name, address, and phone number. If Google sees that these components are very inconsistent across different sites, they won’t have much confidence in sharing this information about your business when people are looking for a nearby HVAC professional to visit or call. Our team will go through and fix all of your business’s incorrect citations and then work towards building new, accurate ones to help build confidence in your data.
Content development. Having fresh, suitable content also helps search engines, such as Google, build trust in your website. Our team will work with you to develop a unique content calendar of topics for your blog page or news section of your website that will let everyone know that you’re practicing the most up-to-date techniques in the world of HVAC. This blog content will also help to attract more visitors from search engine traffic and also help your site attract more links from other sites - another factor Google considers in its rankings.
Link building. As previously mentioned, search engines will always have more trust in sites that have greater links towards them. Our team will work to find the best fit local directories and niche sites for your HVAC business along with also looking for new opportunities to gain links with the new content we develop.
Ongoing review and reporting. Each month we will provide you with a detailed report of our progress along with target metrics that will keep track of the progress. From there we can assess the areas that need further improvement while also identifying new opportunities to build better rankings, gain more traffic, and gain more clients for your business.
Are You Ready to Grow Your Company?
If you’re tired of your company providing you HVAC SEO services, or you just want someone to shoot you straight, give us a call and we’ll be happy to answer your questions and walk you through our own SEO process. We understand that completing HVAC jobs aren’t always a piece of cake but getting high quality SEO services for your company doesn’t have to be that way. Give us a call at 1-877-204-0234 or fill out the contact form below to send us an email.